# Video advertising for enterprise buyers: what AI models recommend, September 2026

GTM AI Recommendation Index, September 2026 Edition. Asked as "video advertising platform" and as "connected TV and online video ads platform", six framings each, to twelve models with search on, on behalf of an enterprise B2B company. Page: https://gtm-ai-index.com/marketing/video-advertising/enterprise/

**Standing:** The Trade Desk leads with 19% of first choices; verdict contested. 43 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | The Trade Desk | 19% | 5% | 41 |
| 2 | Google Display & Video 360 | 14% | 7% | 28 |
| 3 | Demandbase | 14% | 0% | 20 |
| 4 | Vibe.co | 7% | 8% | 13 |
| 5 | Amazon DSP | 2% | 5% | 20 |
| 6 | YouTube Ads | 2% | 32% | 19 |
| 7 | StackAdapt | 0% | 9% | 22 |
| 8 | MNTN | 0% | 0% | 12 |
| 9 | Meta Ads | 0% | 67% | 12 |
| 10 | TikTok Ads | 0% | 92% | 13 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: LinkedIn Video Advertising; alternatives YouTube Ads
- GPT-5.4 mini: Google Display & Video 360, LinkedIn Campaign Manager
- Gemini 3.5 Flash: 6sense, Demandbase; alternatives LinkedIn Campaign Manager, MNTN, StackAdapt, YouTube Ads
- Perplexity Sonar: LinkedIn Campaign Manager; alternatives Brightcove, Demandbase, The Trade Desk
- Grok 4.1 Fast: LinkedIn Campaign Manager; alternatives DV360, Demandbase, The Trade Desk, YouTube Ads
- Mistral Small: Goldcast; alternatives Brightcove, Vidyard, Vimeo
- DeepSeek V4 Flash: LinkedIn Campaign Manager; alternatives Google Display & Video 360, StackAdapt, The Trade Desk
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: LinkedIn Campaign Manager, YouTube Ads; alternatives DV360, Google Ads, MNTN, The Trade Desk
- Kimi K2: LinkedIn Video Ads; alternatives 6sense, Demandbase, YouTube Ads
- GLM 4.7 FlashX: LinkedIn Campaign Manager; alternatives YouTube Ads
- MiniMax M2.5: LinkedIn Video Ads, VISTY; alternatives Brightcove, Demandbase, Wistia

## Sources the answers cite

21 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- vibe.co: 7 answers, 10 citations
- demandbase.com: 5 answers, 8 citations
- madgicx.com: 4 answers, 4 citations
- richads.com: 4 answers, 4 citations
- fueler.io: 3 answers, 7 citations
- g2.com: 3 answers, 5 citations
- heysid.com: 3 answers, 4 citations
- support.google.com: 3 answers, 4 citations

Pages named in the most answers:

- https://vibe.co/blog/how-to/video-advertising-platforms (6 answers)
- https://demandbase.com/blog/best-ctv-advertising-platforms (5 answers)
- https://madgicx.com/blog/ad-tech-platform-for-video-advertising (4 answers)
- https://richads.com/blog/best-video-ad-networks (4 answers)
- https://heysid.com/resources/best-connected-tv-advertising-platforms (3 answers)
- https://learn.g2.com/best-video-advertising-tools (3 answers)
- https://spotlightiq.com/insights/ctv-advertising-platforms (3 answers)
- https://thecmo.com/tools/best-video-advertising-platform (3 answers)
- https://vibe.co/blog/how-to/programmatic-video-advertising-platforms (3 answers)
- https://adroll.com/blog/best-ctv-ad-platforms-comparing-8-dsps-walled-gardens-and-specialized-platforms (2 answers)

## Warned against

- TikTok Ads: 12 of 13 labels negative. "CTV/OTT, programmatic video, TikTok, and MFA sites present elevated risks requiring stronger verification controls and more aggressive exclusion policies." (MiniMax M2.5, negative prompt)
- Meta Ads: 8 of 12 labels negative. "should avoid relying on Meta as their primary acquisition channel because of poor audience alignment" (Perplexity Sonar, negative prompt)
- YouTube Ads: 6 of 19 labels negative. "Highest Caution/Avoid: YouTube (Google)" (Grok 4.1 Fast, negative prompt)
- X: 4 of 5 labels negative. "Avoid entirely unless you have extremely high risk tolerance and comprehensive brand safety monitoring." (Mistral Small, negative prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.