# Metricool vs SocialPilot: which do AI models recommend for social media, September 2026

GTM AI Recommendation Index, September 2026 Edition, Social media management. Zero of twelve models named Metricool first on the direct prompt; zero named SocialPilot. Page: https://gtm-ai-index.com/marketing/social-media-management/metricool-vs-socialpilot/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Metricool | 7% | #5 of 12 | 5% | 21 | 11 of 12 |
| SocialPilot | 2% | #8 of 12 | 9% | 23 | 11 of 12 |

## The direct prompt, model by model

- Perplexity Sonar: neither first, one named (first choices: Sprout Social) (alternatives: Agorapulse, Hootsuite, Oktopost, Sendible, SocialPilot)
- Grok 4.1 Fast: neither first, one named (first choices: Sprout Social) (alternatives: Agorapulse, Buffer, Hootsuite, HubSpot Social, Oktopost, Sendible, SocialPilot)
- Kimi K2: neither first, one named (first choices: Oktopost) (alternatives: Hootsuite, SocialPilot, Sprout Social)
- MiniMax M2.5: neither first, one named (first choices: Sprout Social) (alternatives: Agorapulse, Hootsuite, SocialPilot)
- Claude Haiku 4.5: neither named (first choices: Sprout Social) (alternatives: Hootsuite, Oktopost)
- GPT-5.4 mini: neither named (first choices: Agorapulse) (alternatives: Hootsuite, Sprout Social)
- Gemini 3.5 Flash: neither named (first choices: Oktopost) (alternatives: Agorapulse, Hootsuite, HubSpot Social, Sprout Social)
- Mistral Small: neither named (first choices: Sprout Social) (alternatives: Agorapulse, Oktopost)
- DeepSeek V4 Flash: neither named (first choices: Sprout Social) (alternatives: Agorapulse, Oktopost)
- Llama 4 Maverick: neither named (first choices: Sprout Social) (alternatives: Oktopost)
- Qwen 3.7 Flash: neither named (first choices: Sprout Social) (alternatives: Hootsuite, Sendible)
- GLM 4.7 FlashX: neither named (first choices: Sprout Social) (alternatives: Hootsuite, Oktopost)

## What the models said about Metricool

- "Metricool also flagged in Reddit/Trustpilot for unauthorized charges/hacking fears" (Grok 4.1 Fast, negative prompt, soft negative)
- "Metricool (Starter Plan) ... Best Value Overall ... you could theoretically manage 25+ social accounts across 5 clients or projects for just $20/month." (Gemini 3.5 Flash, budget prompt, first choice)
- "Metricool is widely considered the best option right now... Go with Metricool. You get analytics and multi-platform support for $0." (Qwen 3.7 Flash, budget prompt, first choice)
- "Buffer's free plan or Metricool offer the best balance of cost and functionality" (Mistral Small, budget prompt, first choice)

## What the models said about SocialPilot

- "14-day trial only | $30/month (10 accounts) ... No free tier" (Grok 4.1 Fast, budget prompt, soft negative)
- "Cons: Lighter monitoring features, dated interface" (GLM 4.7 FlashX, paraphrase prompt, soft negative)
- "SocialPilot is a user-friendly platform designed for budget-conscious buyers... best for small to mid-sized businesses and social media managers seeking an affordable platform." (Claude Haiku 4.5, budget prompt, first choice)
- "Safer alternatives (low risk scores ~7/100, clean records): Agorapulse, SocialPilot" (Grok 4.1 Fast, negative prompt, first choice)
- "Budget pick for agencies/multi-clients; unlimited users on higher tiers. Lighter on monitoring depth." (Grok 4.1 Fast, paraphrase prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.