# Radar vs InMarket: which do AI models recommend for proximity, September 2026

GTM AI Recommendation Index, September 2026 Edition, Retail, proximity and IoT marketing. Five of twelve models named Radar first on the direct prompt; one named InMarket. Page: https://gtm-ai-index.com/marketing/retail-proximity-and-iot-marketing/radar-vs-inmarket/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Radar | 19% | #1 of 8 | 7% | 30 | 10 of 12 |
| InMarket | 2% | #7 of 8 | 10% | 10 | 7 of 12 |

## The direct prompt, model by model

- Mistral Small: radar first (first choices: Foursquare, Radar) (alternatives: CleverTap, Insider, Kontakt.io, Kumulos, PlotProjects)
- Qwen 3.7 Flash: radar first (first choices: Radar) (alternatives: Foursquare, Kontakt.io)
- Kimi K2: radar first (first choices: Radar) (alternatives: AdRoll ABM, Phunware, PlotProjects)
- GLM 4.7 FlashX: radar first (first choices: Radar) (alternatives: InMarket)
- MiniMax M2.5: radar first (first choices: Radar)
- Llama 4 Maverick: inmarket first (first choices: InMarket) (alternatives: Apollo.io, Foursquare)
- Gemini 3.5 Flash: neither first, one named (first choices: Uniqode) (alternatives: Purple, Radar)
- Perplexity Sonar: neither first, one named (first choices: Propensity) (alternatives: Estimote, InMarket)
- DeepSeek V4 Flash: neither first, one named (first choices: GroundTruth, StackAdapt) (alternatives: Hey Sid, InZynk, Radar)
- Claude Haiku 4.5: neither named (first choices: Gimbal, GroundTruth, Simpli.fi)
- GPT-5.4 mini: neither named (first choices: Foursquare Proximity) (alternatives: 6sense, Demandbase)
- Grok 4.1 Fast: neither named (first choices: CleverTap) (alternatives: PlotProjects, Simpli.fi)

## What the models said about Radar

- "Avoid: Enterprise tools like Kontakt.io, Radar ($500+/mo)" (Grok 4.1 Fast, budget prompt, hard negative)
- "Quote-based ($0.02-0.04 per user) | Enterprise-grade but scales with usage" (Kimi K2, budget prompt, soft negative)
- "If you have to invest in just one approach, start with Radar. It is the most versatile geolocation platform for mid-market businesses." (Gemini 3.5 Flash, paraphrase prompt, first choice)
- "Often regarded as the industry-leading "Location OS," Radar is a developer-friendly platform providing highly accurate geofencing" (Gemini 3.5 Flash, comparative prompt, first choice)
- "Radar appears to be a leading proximity marketing platform mentioned in the results" (MiniMax M2.5, direct prompt, first choice)

## What the models said about InMarket

- "settlements against location data sellers like InMarket (2024: banned from selling precise data without consent, forced data deletion)" (Grok 4.1 Fast, negative prompt, hard negative)
- "The best proximity marketing platform for a mid-market B2B company is Inmarket, as it scored highest across the combined criteria" (Llama 4 Maverick, direct prompt, first choice)
- "Need to prove sales impact? Choose InMarket." (Qwen 3.7 Flash, comparative prompt, first choice)
- "InMarket: best if your company actually runs physical-location campaigns" (Perplexity Sonar, direct prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.