# Radar vs Gimbal: which do AI models recommend for proximity, October 2026

GTM AI Recommendation Index, October 2026 Edition, Retail, proximity and IoT marketing. One of fourteen models named Radar first on the direct prompt; zero named Gimbal. Page: https://gtm-ai-index.com/marketing/retail-proximity-and-iot-marketing/radar-vs-gimbal/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Radar | 13% | #2 of 11 | 0% | 29 | 11 of 14 |
| Gimbal | 4% | #4 of 11 | 6% | 16 | 11 of 14 |

## The direct prompt, model by model

- Mistral Small: radar first (first choices: Radar) (alternatives: InMarket, Kontakt.io)
- GPT-5.4 mini: neither first, one named (first choices: Demandbase) (alternatives: Bluedot, Foursquare Proximity, Gimbal)
- Grok 4.1 Fast: neither first, one named (first choices: InMarket) (alternatives: Foursquare Proximity, Radar)
- DeepSeek V4 Flash: neither first, one named (first choices: Foursquare Proximity) (alternatives: Gimbal, GroundTruth, InMarket)
- Kimi K2: neither first, one named (first choices: InMarket) (alternatives: Foursquare Proximity, Radar)
- GPT-6 Luna: neither first, one named (first choices: Propensity) (alternatives: Radar, Shared Audiences)
- Muse Glimmer 30B: neither first, one named (first choices: Kontakt.io) (alternatives: Foursquare Proximity, Gimbal, Uniqode)
- Claude Haiku 4.5: neither named (first choices: HubSpot Marketing Hub) (alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus)
- Gemini 3.5 Flash: neither named (first choices: Propensity) (alternatives: GroundTruth, Qujam, StackAdapt)
- Perplexity Sonar: neither named (first choices: Foursquare Proximity) (alternatives: Insider)
- Llama 4 Maverick: neither named
- Qwen 3.7 Flash: neither named (first choices: Ruuf) (alternatives: Foursquare Proximity, Push.io, Wrebby)
- GLM 4.7 FlashX: neither named (first choices: Braze) (alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud)
- MiniMax M2.5: neither named (alternatives: Hey Sid, Propensity)

## What the models said about Radar

- "Best for: Sensor-fusion geofencing at scale ... Excellent for retailers and venues needing scalable proximity event ingestion and campaign trigger rules" (Kimi K2, comparative prompt, first choice)
- "I'd usually recommend Radar if you want one platform that can handle location-based triggers, geofencing, and in-store/proximity experiences" (GPT-5.4 mini, paraphrase prompt, first choice)
- "Or Radar — if you already have an app and want precise geofencing, the $0.02/user cost gives you extreme flexibility." (DeepSeek V4 Flash, budget prompt, first choice)

## What the models said about Gimbal

- "While this is enterprise pricing, the pay-as-you-go model ... can be more cost-effective for smaller deployments." (GLM 4.7 FlashX, budget prompt, soft negative)
- "Gimbal by Infillion is an enterprise-grade location-based marketing platform that enables large organizations to deliver personalized, automated campaigns at scale" (Muse Glimmer 30B, comparative prompt, first choice)
- "look for platforms that offer a highly optimized Software Development Kit (SDK)—such as *Gimbal (Infillion)*, *Xtremepush*, or *Airship*" (Gemini 3.5 Flash, negative prompt, first choice)
- "Gimbal is the strongest fit among the results because it is positioned as an enterprise-grade location-based marketing platform" (Perplexity Sonar, paraphrase prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.