# Radar vs Braze: which do AI models recommend for proximity, October 2026

GTM AI Recommendation Index, October 2026 Edition, Retail, proximity and IoT marketing. One of fourteen models named Radar first on the direct prompt; one named Braze. Page: https://gtm-ai-index.com/marketing/retail-proximity-and-iot-marketing/radar-vs-braze/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Radar | 13% | #2 of 11 | 0% | 29 | 11 of 14 |
| Braze | 4% | #5 of 11 | 22% | 18 | 7 of 14 |

## The direct prompt, model by model

- Mistral Small: radar first (first choices: Radar) (alternatives: InMarket, Kontakt.io)
- GLM 4.7 FlashX: braze first (first choices: Braze) (alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud)
- Grok 4.1 Fast: neither first, one named (first choices: InMarket) (alternatives: Foursquare Proximity, Radar)
- Kimi K2: neither first, one named (first choices: InMarket) (alternatives: Foursquare Proximity, Radar)
- GPT-6 Luna: neither first, one named (first choices: Propensity) (alternatives: Radar, Shared Audiences)
- Claude Haiku 4.5: neither named (first choices: HubSpot Marketing Hub) (alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus)
- GPT-5.4 mini: neither named (first choices: Demandbase) (alternatives: Bluedot, Foursquare Proximity, Gimbal)
- Gemini 3.5 Flash: neither named (first choices: Propensity) (alternatives: GroundTruth, Qujam, StackAdapt)
- Perplexity Sonar: neither named (first choices: Foursquare Proximity) (alternatives: Insider)
- DeepSeek V4 Flash: neither named (first choices: Foursquare Proximity) (alternatives: Gimbal, GroundTruth, InMarket)
- Llama 4 Maverick: neither named
- Qwen 3.7 Flash: neither named (first choices: Ruuf) (alternatives: Foursquare Proximity, Push.io, Wrebby)
- MiniMax M2.5: neither named (alternatives: Hey Sid, Propensity)
- Muse Glimmer 30B: neither named (first choices: Kontakt.io) (alternatives: Foursquare Proximity, Gimbal, Uniqode)

## What the models said about Radar

- "Best for: Sensor-fusion geofencing at scale ... Excellent for retailers and venues needing scalable proximity event ingestion and campaign trigger rules" (Kimi K2, comparative prompt, first choice)
- "I'd usually recommend Radar if you want one platform that can handle location-based triggers, geofencing, and in-store/proximity experiences" (GPT-5.4 mini, paraphrase prompt, first choice)
- "Or Radar — if you already have an app and want precise geofencing, the $0.02/user cost gives you extreme flexibility." (DeepSeek V4 Flash, budget prompt, first choice)

## What the models said about Braze

- "Avoid: Enterprise tools like Braze/CleverTap (great but $100s+/month post-trial)" (Grok 4.1 Fast, budget prompt, hard negative)
- "Braze (Best for Omnichannel Journeys)... Braze is a leading customer engagement platform that integrates native geofencing capabilities." (GLM 4.7 FlashX, comparative prompt, first choice)
- "Braze — Strong geofencing, excellent omnichannel campaign orchestration, enterprise-grade, large partner ecosystem." (DeepSeek V4 Flash, scale prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.