# Kontakt.io vs Braze: which do AI models recommend for proximity, October 2026

GTM AI Recommendation Index, October 2026 Edition, Retail, proximity and IoT marketing. One of fourteen models named Kontakt.io first on the direct prompt; one named Braze. Page: https://gtm-ai-index.com/marketing/retail-proximity-and-iot-marketing/kontakt-io-vs-braze/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Kontakt.io | 7% | #3 of 11 | 12% | 16 | 10 of 14 |
| Braze | 4% | #5 of 11 | 22% | 18 | 7 of 14 |

## The direct prompt, model by model

- Muse Glimmer 30B: kontakt.io first (first choices: Kontakt.io) (alternatives: Foursquare Proximity, Gimbal, Uniqode)
- GLM 4.7 FlashX: braze first (first choices: Braze) (alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud)
- Mistral Small: neither first, one named (first choices: Radar) (alternatives: InMarket, Kontakt.io)
- Claude Haiku 4.5: neither named (first choices: HubSpot Marketing Hub) (alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus)
- GPT-5.4 mini: neither named (first choices: Demandbase) (alternatives: Bluedot, Foursquare Proximity, Gimbal)
- Gemini 3.5 Flash: neither named (first choices: Propensity) (alternatives: GroundTruth, Qujam, StackAdapt)
- Perplexity Sonar: neither named (first choices: Foursquare Proximity) (alternatives: Insider)
- Grok 4.1 Fast: neither named (first choices: InMarket) (alternatives: Foursquare Proximity, Radar)
- DeepSeek V4 Flash: neither named (first choices: Foursquare Proximity) (alternatives: Gimbal, GroundTruth, InMarket)
- Llama 4 Maverick: neither named
- Qwen 3.7 Flash: neither named (first choices: Ruuf) (alternatives: Foursquare Proximity, Push.io, Wrebby)
- Kimi K2: neither named (first choices: InMarket) (alternatives: Foursquare Proximity, Radar)
- MiniMax M2.5: neither named (alternatives: Hey Sid, Propensity)
- GPT-6 Luna: neither named (first choices: Propensity) (alternatives: Radar, Shared Audiences)

## What the models said about Kontakt.io

- ""Complete Scam": Some reviewers explicitly label the vendor as a scam and report terrible customer service." (Qwen 3.7 Flash, negative prompt, hard negative)
- "can make them a poor fit if you want a simple plug-and-play marketing tool" (Perplexity Sonar, negative prompt, soft negative)
- "Kontakt.io is the go-to for multi-location teams that want beacon-driven triggers with controlled deployment operations" (Muse Glimmer 30B, scale prompt, first choice)
- "Kontakt.io is the most frequently recommended mid-market beacon platform for operational scale and API extensibility." (Muse Glimmer 30B, direct prompt, first choice)
- "Recommendation: Kontakt.io
This is the industry leader for Proximity Marketing." (Qwen 3.7 Flash, paraphrase prompt, first choice)

## What the models said about Braze

- "Avoid: Enterprise tools like Braze/CleverTap (great but $100s+/month post-trial)" (Grok 4.1 Fast, budget prompt, hard negative)
- "Braze (Best for Omnichannel Journeys)... Braze is a leading customer engagement platform that integrates native geofencing capabilities." (GLM 4.7 FlashX, comparative prompt, first choice)
- "Braze — Strong geofencing, excellent omnichannel campaign orchestration, enterprise-grade, large partner ecosystem." (DeepSeek V4 Flash, scale prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.