# GroundTruth vs Estimote: which do AI models recommend for proximity, September 2026

GTM AI Recommendation Index, September 2026 Edition, Retail, proximity and IoT marketing. Two of twelve models named GroundTruth first on the direct prompt; zero named Estimote. Page: https://gtm-ai-index.com/marketing/retail-proximity-and-iot-marketing/groundtruth-vs-estimote/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| GroundTruth | 9% | #2 of 8 | 0% | 15 | 10 of 12 |
| Estimote | 2% | #6 of 8 | 5% | 21 | 10 of 12 |

## The direct prompt, model by model

- Claude Haiku 4.5: groundtruth first (first choices: Gimbal, GroundTruth, Simpli.fi)
- DeepSeek V4 Flash: groundtruth first (first choices: GroundTruth, StackAdapt) (alternatives: Hey Sid, InZynk, Radar)
- Perplexity Sonar: neither first, one named (first choices: Propensity) (alternatives: Estimote, InMarket)
- GPT-5.4 mini: neither named (first choices: Foursquare Proximity) (alternatives: 6sense, Demandbase)
- Gemini 3.5 Flash: neither named (first choices: Uniqode) (alternatives: Purple, Radar)
- Grok 4.1 Fast: neither named (first choices: CleverTap) (alternatives: PlotProjects, Simpli.fi)
- Mistral Small: neither named (first choices: Foursquare, Radar) (alternatives: CleverTap, Insider, Kontakt.io, Kumulos, PlotProjects)
- Llama 4 Maverick: neither named (first choices: InMarket) (alternatives: Apollo.io, Foursquare)
- Qwen 3.7 Flash: neither named (first choices: Radar) (alternatives: Foursquare, Kontakt.io)
- Kimi K2: neither named (first choices: Radar) (alternatives: AdRoll ABM, Phunware, PlotProjects)
- GLM 4.7 FlashX: neither named (first choices: Radar) (alternatives: InMarket)
- MiniMax M2.5: neither named (first choices: Radar)

## What the models said about GroundTruth

- "start with GroundTruth (if you want managed campaigns) or Estimote (if you want to deploy your own beacons)" (MiniMax M2.5, budget prompt, first choice)
- "Default choice for mid-market B2B: GroundTruth or StackAdapt for self-serve programmatic geofencing" (DeepSeek V4 Flash, direct prompt, first choice)
- "GroundTruth stands out as the most affordable choice for budget-conscious companies." (Claude Haiku 4.5, budget prompt, first choice)

## What the models said about Estimote

- "skip beacon hardware — it requires physical installation and app opt-in" (DeepSeek V4 Flash, direct prompt, hard negative)
- "start with GroundTruth (if you want managed campaigns) or Estimote (if you want to deploy your own beacons)" (MiniMax M2.5, budget prompt, first choice)
- "Estimote / beacon platforms: best if you need beacon-triggered engagement across locations." (Perplexity Sonar, direct prompt, alternative)
- "One of the original pioneers of beacon technology, Estimote manufactures high-end BLE beacons" (Gemini 3.5 Flash, comparative prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.