# Gimbal vs GroundTruth: which do AI models recommend for proximity, October 2026

GTM AI Recommendation Index, October 2026 Edition, Retail, proximity and IoT marketing. Zero of fourteen models named Gimbal first on the direct prompt; zero named GroundTruth. Page: https://gtm-ai-index.com/marketing/retail-proximity-and-iot-marketing/gimbal-vs-groundtruth/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Gimbal | 4% | #4 of 11 | 6% | 16 | 11 of 14 |
| GroundTruth | 2% | #7 of 11 | 9% | 11 | 8 of 14 |

## The direct prompt, model by model

- GPT-5.4 mini: neither first, one named (first choices: Demandbase) (alternatives: Bluedot, Foursquare Proximity, Gimbal)
- Gemini 3.5 Flash: neither first, one named (first choices: Propensity) (alternatives: GroundTruth, Qujam, StackAdapt)
- DeepSeek V4 Flash: neither first, one named (first choices: Foursquare Proximity) (alternatives: Gimbal, GroundTruth, InMarket)
- Muse Glimmer 30B: neither first, one named (first choices: Kontakt.io) (alternatives: Foursquare Proximity, Gimbal, Uniqode)
- Claude Haiku 4.5: neither named (first choices: HubSpot Marketing Hub) (alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus)
- Perplexity Sonar: neither named (first choices: Foursquare Proximity) (alternatives: Insider)
- Grok 4.1 Fast: neither named (first choices: InMarket) (alternatives: Foursquare Proximity, Radar)
- Mistral Small: neither named (first choices: Radar) (alternatives: InMarket, Kontakt.io)
- Llama 4 Maverick: neither named
- Qwen 3.7 Flash: neither named (first choices: Ruuf) (alternatives: Foursquare Proximity, Push.io, Wrebby)
- Kimi K2: neither named (first choices: InMarket) (alternatives: Foursquare Proximity, Radar)
- GLM 4.7 FlashX: neither named (first choices: Braze) (alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud)
- MiniMax M2.5: neither named (alternatives: Hey Sid, Propensity)
- GPT-6 Luna: neither named (first choices: Propensity) (alternatives: Radar, Shared Audiences)

## What the models said about Gimbal

- "While this is enterprise pricing, the pay-as-you-go model ... can be more cost-effective for smaller deployments." (GLM 4.7 FlashX, budget prompt, soft negative)
- "Gimbal by Infillion is an enterprise-grade location-based marketing platform that enables large organizations to deliver personalized, automated campaigns at scale" (Muse Glimmer 30B, comparative prompt, first choice)
- "look for platforms that offer a highly optimized Software Development Kit (SDK)—such as *Gimbal (Infillion)*, *Xtremepush*, or *Airship*" (Gemini 3.5 Flash, negative prompt, first choice)
- "Gimbal is the strongest fit among the results because it is positioned as an enterprise-grade location-based marketing platform" (Perplexity Sonar, paraphrase prompt, first choice)

## What the models said about GroundTruth

- "Groundtruth around GPS-driven location tracking, so they may be the wrong choice if you need broad proximity marketing" (Perplexity Sonar, negative prompt, soft negative)
- "For most budget-conscious companies looking for a complete platform solution, GroundTruth appears to be the best balance of affordability and functionality" (Claude Haiku 4.5, budget prompt, first choice)
- ""Inmarket" and "GroundTruth Ads Manager" are highlighted for their governance and oversight features, making them safer choices" (Mistral Small, negative prompt, first choice)
- "look at GroundTruth or Foursquare instead; both offer location-based targeting and store-visit measurement" (GPT-6 Luna, paraphrase prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.