# Foursquare Proximity vs InMarket: which do AI models recommend for proximity, October 2026

GTM AI Recommendation Index, October 2026 Edition, Retail, proximity and IoT marketing. Two of fourteen models named Foursquare Proximity first on the direct prompt; two named InMarket. Page: https://gtm-ai-index.com/marketing/retail-proximity-and-iot-marketing/foursquare-proximity-vs-inmarket/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Foursquare Proximity | 15% | #1 of 11 | 7% | 29 | 14 of 14 |
| InMarket | 4% | #6 of 11 | 27% | 11 | 8 of 14 |

## The direct prompt, model by model

- Perplexity Sonar: foursquare proximity first (first choices: Foursquare Proximity) (alternatives: Insider)
- DeepSeek V4 Flash: foursquare proximity first (first choices: Foursquare Proximity) (alternatives: Gimbal, GroundTruth, InMarket)
- Grok 4.1 Fast: inmarket first (first choices: InMarket) (alternatives: Foursquare Proximity, Radar)
- Kimi K2: inmarket first (first choices: InMarket) (alternatives: Foursquare Proximity, Radar)
- GPT-5.4 mini: neither first, one named (first choices: Demandbase) (alternatives: Bluedot, Foursquare Proximity, Gimbal)
- Mistral Small: neither first, one named (first choices: Radar) (alternatives: InMarket, Kontakt.io)
- Qwen 3.7 Flash: neither first, one named (first choices: Ruuf) (alternatives: Foursquare Proximity, Push.io, Wrebby)
- GLM 4.7 FlashX: neither first, one named (first choices: Braze) (alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud)
- Muse Glimmer 30B: neither first, one named (first choices: Kontakt.io) (alternatives: Foursquare Proximity, Gimbal, Uniqode)
- Claude Haiku 4.5: neither named (first choices: HubSpot Marketing Hub) (alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus)
- Gemini 3.5 Flash: neither named (first choices: Propensity) (alternatives: GroundTruth, Qujam, StackAdapt)
- Llama 4 Maverick: neither named
- MiniMax M2.5: neither named (alternatives: Hey Sid, Propensity)
- GPT-6 Luna: neither named (first choices: Propensity) (alternatives: Radar, Shared Audiences)

## What the models said about Foursquare Proximity

- "Foursquare around venue-level attribution ... may be the wrong choice if you need broad proximity marketing rather than a narrow use case" (Perplexity Sonar, negative prompt, soft negative)
- "it is contact-vendor-for-pricing, so it may not be the most budget-friendly choice for a small company" (GPT-5.4 mini, budget prompt, soft negative)
- "I would pick Foursquare Proximity for a mid-market B2B company that cares most about location-triggered activation and measurable geofenced campaigns" (Perplexity Sonar, direct prompt, first choice)
- "Foursquare is the most dependable pick for brands that need venue-level proximity targeting and visit attribution without running beacon hardware programs" (Muse Glimmer 30B, scale prompt, first choice)
- "I'd recommend Foursquare's Proximity solution as a strong location-based and in-store marketing tool." (Grok 4.1 Fast, paraphrase prompt, first choice)

## What the models said about InMarket

- "The FTC has taken action against location-data companies like InMarket, Kochava, and X-Mode/Outlogic over precisely those kinds of practices." (GPT-5.4 mini, negative prompt, hard negative)
- ""Inmarket" and "GroundTruth Ads Manager" are highlighted for their governance and oversight features, making them safer choices" (Mistral Small, negative prompt, first choice)
- "InMarket (Top Pick for Mid-Market B2B) ... Frequently ranked #1 for mid-market proximity marketing" (Grok 4.1 Fast, direct prompt, first choice)
- "InMarket (GeoLink) — *Best Overall for Mid-Market B2B*" (Kimi K2, direct prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.