# Estimote vs InMarket: which do AI models recommend for proximity, September 2026

GTM AI Recommendation Index, September 2026 Edition, Retail, proximity and IoT marketing. Zero of twelve models named Estimote first on the direct prompt; one named InMarket. Page: https://gtm-ai-index.com/marketing/retail-proximity-and-iot-marketing/estimote-vs-inmarket/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Estimote | 2% | #6 of 8 | 5% | 21 | 10 of 12 |
| InMarket | 2% | #7 of 8 | 10% | 10 | 7 of 12 |

## The direct prompt, model by model

- Llama 4 Maverick: inmarket first (first choices: InMarket) (alternatives: Apollo.io, Foursquare)
- Perplexity Sonar: neither first, one named (first choices: Propensity) (alternatives: Estimote, InMarket)
- GLM 4.7 FlashX: neither first, one named (first choices: Radar) (alternatives: InMarket)
- Claude Haiku 4.5: neither named (first choices: Gimbal, GroundTruth, Simpli.fi)
- GPT-5.4 mini: neither named (first choices: Foursquare Proximity) (alternatives: 6sense, Demandbase)
- Gemini 3.5 Flash: neither named (first choices: Uniqode) (alternatives: Purple, Radar)
- Grok 4.1 Fast: neither named (first choices: CleverTap) (alternatives: PlotProjects, Simpli.fi)
- Mistral Small: neither named (first choices: Foursquare, Radar) (alternatives: CleverTap, Insider, Kontakt.io, Kumulos, PlotProjects)
- DeepSeek V4 Flash: neither named (first choices: GroundTruth, StackAdapt) (alternatives: Hey Sid, InZynk, Radar)
- Qwen 3.7 Flash: neither named (first choices: Radar) (alternatives: Foursquare, Kontakt.io)
- Kimi K2: neither named (first choices: Radar) (alternatives: AdRoll ABM, Phunware, PlotProjects)
- MiniMax M2.5: neither named (first choices: Radar)

## What the models said about Estimote

- "skip beacon hardware — it requires physical installation and app opt-in" (DeepSeek V4 Flash, direct prompt, hard negative)
- "start with GroundTruth (if you want managed campaigns) or Estimote (if you want to deploy your own beacons)" (MiniMax M2.5, budget prompt, first choice)
- "Estimote / beacon platforms: best if you need beacon-triggered engagement across locations." (Perplexity Sonar, direct prompt, alternative)
- "One of the original pioneers of beacon technology, Estimote manufactures high-end BLE beacons" (Gemini 3.5 Flash, comparative prompt, alternative)

## What the models said about InMarket

- "settlements against location data sellers like InMarket (2024: banned from selling precise data without consent, forced data deletion)" (Grok 4.1 Fast, negative prompt, hard negative)
- "The best proximity marketing platform for a mid-market B2B company is Inmarket, as it scored highest across the combined criteria" (Llama 4 Maverick, direct prompt, first choice)
- "Need to prove sales impact? Choose InMarket." (Qwen 3.7 Flash, comparative prompt, first choice)
- "InMarket: best if your company actually runs physical-location campaigns" (Perplexity Sonar, direct prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.