# Retail, proximity and IoT marketing for enterprise buyers: what AI models recommend, September 2026

GTM AI Recommendation Index, September 2026 Edition. Asked as "proximity marketing platform" and as "location-based and in-store marketing tool", six framings each, to twelve models with search on, on behalf of an enterprise B2B company. Page: https://gtm-ai-index.com/marketing/retail-proximity-and-iot-marketing/enterprise/

**Standing:** Radar leads with 24% of first choices; verdict contested. 41 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Radar | 24% | 0% | 27 |
| 2 | Foursquare | 12% | 0% | 14 |
| 3 | Gimbal | 10% | 5% | 19 |
| 4 | Foursquare Proximity | 7% | 0% | 11 |
| 5 | Kontakt.io | 5% | 0% | 22 |
| 6 | InMarket | 5% | 12% | 16 |
| 7 | GroundTruth | 0% | 9% | 23 |
| 8 | Bluedot | 0% | 7% | 14 |
| 9 | Estimote | 0% | 30% | 10 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Netmera, SAP Engagement Cloud; alternatives Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud
- GPT-5.4 mini: Foursquare Proximity; alternatives Juniper Mist User Engagement, SAP Emarsys, SAP Engagement Cloud
- Gemini 3.5 Flash: Simpli.fi; alternatives CleverTap, Estimote, GroundTruth, Kumulos
- Perplexity Sonar: Foursquare; alternatives Cloud4Wi
- Grok 4.1 Fast: Foursquare; alternatives GroundTruth, Radar
- Mistral Small: Foursquare Proximity, InMarket; alternatives Gimbal, GroundTruth, Radar
- DeepSeek V4 Flash: Radar; alternatives Demandbase, Foursquare, InMarket
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Foursquare; alternatives InMarket, Plot Projects, Radar
- Kimi K2: Gimbal, Radar; alternatives Bluedot, Foursquare Proximity, InMarket, Kontakt.io
- GLM 4.7 FlashX: Uniqode; alternatives BlueBite, Foursquare, Gimbal, GroundTruth
- MiniMax M2.5: Foursquare; alternatives Kontakt.io, Radar

## Sources the answers cite

22 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- thecmo.com: 9 answers, 9 citations
- g2.com: 8 answers, 15 citations
- gartner.com: 6 answers, 7 citations
- improvado.io: 6 answers, 6 citations
- f6s.com: 5 answers, 9 citations
- gitnux.org: 5 answers, 9 citations
- worldmetrics.org: 5 answers, 6 citations
- mobilozophy.com: 5 answers, 5 citations

Pages named in the most answers:

- https://thecmo.com/tools/best-proximity-marketing-software (9 answers)
- https://g2.com/categories/location-based-marketing (7 answers)
- https://improvado.io/blog/top-enterprise-marketing-platforms (6 answers)
- https://gartner.com/reviews/market/location-based-marketing-software (5 answers)
- https://f6s.com/software/category/proximity-marketing (4 answers)
- https://gitnux.org/best/proximity-marketing-software (4 answers)
- https://mobilozophy.com/products/automation/engagement/proximity-marketing-platform-new (4 answers)
- https://sphericalinsights.com/blogs/top-25-companies-in-global-proximity-marketing-market-statistics-report-till-2035 (4 answers)
- https://us.fitgap.com/search/location-based-marketing-software/enterprise (4 answers)
- https://verifiedmarketresearch.com/blog/top-proximity-marketing-companies (4 answers)

## Warned against

- Estimote: 3 of 10 labels negative. "Estimote — *Proceed with Caution* ... signal reliability and fleet management challenges" (DeepSeek V4 Flash, negative prompt)
- GroundTruth: 2 of 23 labels negative. "flagged for lacking native geofencing or beacon-trigger activation workflows" (Qwen 3.7 Flash, negative prompt)
- InMarket: 2 of 16 labels negative. "Lower-ranked "enterprise" platforms like InMarket (7.6/10)... these trail leaders in features, ease of use, and value" (Grok 4.1 Fast, negative prompt)
- Insider: 2 of 3 labels negative. "distinct negative feedback points to a steep learning curve and a time-consuming setup process" (Qwen 3.7 Flash, negative prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.