# Braze vs GroundTruth: which do AI models recommend for proximity, October 2026

GTM AI Recommendation Index, October 2026 Edition, Retail, proximity and IoT marketing. One of fourteen models named Braze first on the direct prompt; zero named GroundTruth. Page: https://gtm-ai-index.com/marketing/retail-proximity-and-iot-marketing/braze-vs-groundtruth/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Braze | 4% | #5 of 11 | 22% | 18 | 7 of 14 |
| GroundTruth | 2% | #7 of 11 | 9% | 11 | 8 of 14 |

## The direct prompt, model by model

- GLM 4.7 FlashX: braze first (first choices: Braze) (alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud)
- Gemini 3.5 Flash: neither first, one named (first choices: Propensity) (alternatives: GroundTruth, Qujam, StackAdapt)
- DeepSeek V4 Flash: neither first, one named (first choices: Foursquare Proximity) (alternatives: Gimbal, GroundTruth, InMarket)
- Claude Haiku 4.5: neither named (first choices: HubSpot Marketing Hub) (alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus)
- GPT-5.4 mini: neither named (first choices: Demandbase) (alternatives: Bluedot, Foursquare Proximity, Gimbal)
- Perplexity Sonar: neither named (first choices: Foursquare Proximity) (alternatives: Insider)
- Grok 4.1 Fast: neither named (first choices: InMarket) (alternatives: Foursquare Proximity, Radar)
- Mistral Small: neither named (first choices: Radar) (alternatives: InMarket, Kontakt.io)
- Llama 4 Maverick: neither named
- Qwen 3.7 Flash: neither named (first choices: Ruuf) (alternatives: Foursquare Proximity, Push.io, Wrebby)
- Kimi K2: neither named (first choices: InMarket) (alternatives: Foursquare Proximity, Radar)
- MiniMax M2.5: neither named (alternatives: Hey Sid, Propensity)
- GPT-6 Luna: neither named (first choices: Propensity) (alternatives: Radar, Shared Audiences)
- Muse Glimmer 30B: neither named (first choices: Kontakt.io) (alternatives: Foursquare Proximity, Gimbal, Uniqode)

## What the models said about Braze

- "Avoid: Enterprise tools like Braze/CleverTap (great but $100s+/month post-trial)" (Grok 4.1 Fast, budget prompt, hard negative)
- "Braze (Best for Omnichannel Journeys)... Braze is a leading customer engagement platform that integrates native geofencing capabilities." (GLM 4.7 FlashX, comparative prompt, first choice)
- "Braze — Strong geofencing, excellent omnichannel campaign orchestration, enterprise-grade, large partner ecosystem." (DeepSeek V4 Flash, scale prompt, first choice)

## What the models said about GroundTruth

- "Groundtruth around GPS-driven location tracking, so they may be the wrong choice if you need broad proximity marketing" (Perplexity Sonar, negative prompt, soft negative)
- "For most budget-conscious companies looking for a complete platform solution, GroundTruth appears to be the best balance of affordability and functionality" (Claude Haiku 4.5, budget prompt, first choice)
- ""Inmarket" and "GroundTruth Ads Manager" are highlighted for their governance and oversight features, making them safer choices" (Mistral Small, negative prompt, first choice)
- "look at GroundTruth or Foursquare instead; both offer location-based targeting and store-visit measurement" (GPT-6 Luna, paraphrase prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.