# Skai vs Instacart Ads: which do AI models recommend for retail media, October 2026

GTM AI Recommendation Index, October 2026 Edition, Retail media platforms. Zero of fourteen models named Skai first on the direct prompt; zero named Instacart Ads. Page: https://gtm-ai-index.com/marketing/retail-media-platforms/skai-vs-instacart-ads/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Skai | 5% | #4 of 9 | 10% | 10 | 6 of 14 |
| Instacart Ads | 2% | #5 of 9 | 14% | 29 | 14 of 14 |

## The direct prompt, model by model

- Gemini 3.5 Flash: neither first, one named (first choices: Pacvue) (alternatives: CitrusAd, Kevel, Mirakl Ads, Skai)
- Claude Haiku 4.5: neither named (first choices: Demandbase, StackAdapt) (alternatives: Amazon, Home Depot's retail media network)
- GPT-5.4 mini: neither named (first choices: Walmart Connect) (alternatives: Amazon Ads, Criteo, Pacvue)
- Perplexity Sonar: neither named (first choices: StackAdapt) (alternatives: Criteo Retail Media)
- Grok 4.1 Fast: neither named (first choices: Amazon Ads) (alternatives: Walmart Connect)
- Mistral Small: neither named (first choices: Amazon Ads, Walmart Connect) (alternatives: Pacvue, Quartile)
- DeepSeek V4 Flash: neither named (first choices: Amazon Ads) (alternatives: AdLib, Microsoft Advertising, Walmart Connect)
- Llama 4 Maverick: neither named
- Qwen 3.7 Flash: neither named (first choices: Faire, Google Ads, LinkedIn Campaign Manager) (alternatives: Amazon Ads, Walmart Connect)
- Kimi K2: neither named (first choices: Microsoft Advertising) (alternatives: Amazon Business Ads, Criteo, Google Ads, LinkedIn Campaign Manager, Moloco Retail Media Platform)
- GLM 4.7 FlashX: neither named (first choices: Amazon Ads, Walmart Connect) (alternatives: Criteo, Target Roundel, Teikametrics)
- MiniMax M2.5: neither named (first choices: Amazon Ads) (alternatives: Best Buy Ads, Criteo Commerce Media Platform, Walmart Connect)
- GPT-6 Luna: neither named (first choices: Amazon Ads) (alternatives: Pacvue)
- Muse Glimmer 30B: neither named (first choices: Criteo, Mirakl Ads) (alternatives: Moloco Retail Media Platform, Osmos)

## What the models said about Skai

- "Avoid heavy enterprise platforms like Skai or CommerceIQ unless you plan on hiring a dedicated agency" (Gemini 3.5 Flash, paraphrase prompt, hard negative)
- "the best platform for a mid-sized B2B company to run and manage retail media ads would be Skai, formerly known as Kenshoo" (Llama 4 Maverick, paraphrase prompt, first choice)

## What the models said about Instacart Ads

- "such as Swiftly and Instacart Ads, have limited third-party review coverage, making it harder to validate their performance and reliability" (Mistral Small, negative prompt, soft negative)
- "API rate limits can bottleneck high-volume advertisers, the schema has quarterly breaking changes requiring connector maintenance" (Claude Haiku 4.5, negative prompt, soft negative)
- "Instacart Ads if you are not a grocery/CPG brand, need scale beyond its audience" (Perplexity Sonar, negative prompt, soft negative)
- "Amazon Advertising or Instacart Ads (if in grocery/FMCG) offer the best combination of low barriers to entry" (Kimi K2, budget prompt, first choice)
- "If you are a CPG brand trying to win the digital or physical grocery cart, prioritize Instacart and Kroger." (Gemini 3.5 Flash, comparative prompt, alternative)
- "If you sell grocery products and your customers shop through Instacart, its ads may be a better fit" (GPT-6 Luna, budget prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.