# Retail media platforms for enterprise buyers: what AI models recommend, October 2026

GTM AI Recommendation Index, October 2026 Edition. Asked as "retail media advertising platform" and as "platform to run and manage retail media ads", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories. Page: https://gtm-ai-index.com/marketing/retail-media-platforms/enterprise/

**Standing:** Skai leads with 30% of first choices; verdict contested. 46 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Skai | 30% | 0% | 36 |
| 2 | Amazon Ads | 11% | 24% | 29 |
| 3 | Walmart Connect | 9% | 26% | 38 |
| 4 | Pacvue | 9% | 5% | 19 |
| 5 | Kevel | 4% | 0% | 12 |
| 6 | Amazon | 4% | 20% | 10 |
| 7 | Kroger Precision Marketing | 0% | 0% | 12 |
| 8 | Target Roundel | 0% | 16% | 19 |
| 9 | Criteo | 0% | 18% | 17 |
| 10 | CitrusAd | 0% | 8% | 12 |
| 11 | Instacart Ads | 0% | 27% | 15 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: LinkedIn; alternatives 6sense, Demandbase, Pacvue, Skai
- GPT-5.4 mini: Walmart Connect; alternatives Amazon Ads
- Gemini 3.5 Flash: Amazon; alternatives Best Buy Ads, CitrusAd, Kevel, Mirakl Ads
- Perplexity Sonar: Demandbase; alternatives Criteo Commerce Max, Skai
- Grok 4.1 Fast: Amazon Ads; alternatives Google Ads, LinkedIn Campaign Manager, The Trade Desk
- Mistral Small: Amazon Advertising; alternatives Best Buy Ads, Moloco Retail Media Platform, Walmart Connect
- DeepSeek V4 Flash: Amazon, Amazon Ads; alternatives Criteo Commerce Max, Skai, The Trade Desk
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Amazon Ads; alternatives Dentsu AdTech / Rakuten Marketing, Home Depot, Instacart Ads, Kensiu
- Kimi K2: LinkedIn Campaign Manager; alternatives Amazon Advertising, Google Ads, Microsoft Advertising
- GLM 4.7 FlashX: Skai; alternatives Amazon Ads, Criteo, Kevel, Moloco Retail Media Platform
- MiniMax M2.5: no first choice
- GPT-6 Luna: Pacvue; alternatives Amazon Ads on Amazon Business, Skai
- Muse Glimmer 30B: Criteo Commerce Max; alternatives Amazon Ads, Moloco Retail Media Platform, Pacvue

## Sources the answers cite

81 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- us.fitgap.com: 44 answers, 61 citations
- guideflow.com: 41 answers, 42 citations
- osmos.ai: 39 answers, 65 citations
- improvado.io: 29 answers, 33 citations
- skai.io: 28 answers, 39 citations
- g2.com: 25 answers, 33 citations
- fueler.io: 19 answers, 25 citations
- rfp.wiki: 17 answers, 35 citations

Pages named in the most answers:

- https://us.fitgap.com/search/retail-media-advertising-platforms/enterprise (38 answers)
- https://guideflow.com/blog/retail-media-platforms (37 answers)
- https://improvado.io/blog/top-retail-media-networks (27 answers)
- https://osmos.ai/blog/retail-media-evolution-the-complete-guide (22 answers)
- https://g2.com/categories/retail-media-advertising-platforms (20 answers)
- https://fueler.io/blog/best-social-media-advertising-platforms-for-retail-brands (16 answers)
- https://osmos.ai/blog/retail-media-marketplaces-retailers-platform-2026 (16 answers)
- https://reportprime.com/retail-media-networks-r13793/company (16 answers)
- https://gartner.com/reviews/market/retail-media-networks (14 answers)
- https://f6s.com/software/category/retail-media (12 answers)

## Warned against

- Walmart Connect: 10 of 38 labels negative. "Walmart Connect is mentioned as a potential alternative to Amazon Ads, but its effectiveness may depend on the specific use case and product category." (Llama 4 Maverick, negative prompt)
- Amazon Ads: 7 of 29 labels negative. "Avoid pure auction-based ad products if predictability is the top requirement, since Amazon Ads pricing is typically CPC, CPM, vCPM, or negotiated rather than fixed." (Perplexity Sonar, budget prompt)
- Instacart Ads: 4 of 15 labels negative. "Agnostic marketplace RMNs such as Instacart Ads, DoorDash Ads and Uber Advertising. They provide multi-retailer reach but measurement is closed-loop and proprietary" (Muse Glimmer 30B, negative prompt)
- Amazon Advertising: 3 of 8 labels negative. "Highest concern: Amazon Advertising ... Conflict of interest, data exploitation, private label competition" (Kimi K2, negative prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.