# StackAdapt vs Basis: which do AI models recommend for programmatic, October 2026

GTM AI Recommendation Index, October 2026 Edition, Programmatic and display advertising. Eleven of fourteen models named StackAdapt first on the direct prompt; zero named Basis. Page: https://gtm-ai-index.com/marketing/programmatic-and-display-advertising/stackadapt-vs-basis/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| StackAdapt | 48% | #1 of 13 | 10% | 60 | 14 of 14 |
| Basis | 2% | #7 of 13 | 0% | 16 | 10 of 14 |

## The direct prompt, model by model

- Claude Haiku 4.5: stackadapt first (first choices: StackAdapt) (alternatives: AdRoll ABM, Basis, Demandbase, LinkedIn Campaign Manager)
- Gemini 3.5 Flash: stackadapt first (first choices: StackAdapt) (alternatives: AdLib, AdRoll ABM, Demandbase, LinkedIn Campaign Manager)
- Perplexity Sonar: stackadapt first (first choices: StackAdapt) (alternatives: Demandbase)
- Grok 4.1 Fast: stackadapt first (first choices: StackAdapt) (alternatives: AdRoll ABM, Demandbase, Google Display & Video 360, LinkedIn Campaign Manager)
- Mistral Small: stackadapt first (first choices: StackAdapt) (alternatives: 6sense, Demandbase, LiveRamp RampID)
- DeepSeek V4 Flash: stackadapt first (first choices: StackAdapt) (alternatives: AdRoll ABM, Basis, Demandbase)
- Llama 4 Maverick: stackadapt first (first choices: StackAdapt)
- Kimi K2: stackadapt first (first choices: StackAdapt) (alternatives: 6sense, Basis, Demandbase, LinkedIn Campaign Manager)
- GLM 4.7 FlashX: stackadapt first (first choices: StackAdapt) (alternatives: AdRoll ABM, Hey Sid)
- GPT-6 Luna: stackadapt first (first choices: StackAdapt) (alternatives: 6sense, Demandbase, LinkedIn Campaign Manager)
- Muse Glimmer 30B: stackadapt first (first choices: StackAdapt) (alternatives: 6sense, AdRoll ABM, Basis, Demandbase, Simpli.fi)
- GPT-5.4 mini: neither named (first choices: The Trade Desk) (alternatives: Demandbase)
- Qwen 3.7 Flash: neither named (first choices: The Trade Desk) (alternatives: 6sense, Demandbase, Google Display & Video 360, Spotware)
- MiniMax M2.5: neither named (first choices: Google Marketing Platform, The Trade Desk) (alternatives: LinkedIn Campaign Manager, Media.net)

## What the models said about StackAdapt

- "Good self-serve option too, but it's generally positioned more as an advanced multichannel DSP with custom usage-based pricing rather than an obviously low-entry-budget tool." (GPT-5.4 mini, budget prompt, soft negative)
- "often considered by smaller teams, but I'd want to verify your exact use case before recommending it over The Trade Desk or Demandbase" (GPT-5.4 mini, direct prompt, soft negative)
- "strong for smaller agencies, but the budget guidance in the results suggests it is better once spend is a bit higher" (Perplexity Sonar, budget prompt, soft negative)

## What the models said about Basis

- "Basis Technologies (formerly Centro): Excellent workflow automation tools, great for regional or mid-market companies" (Gemini 3.5 Flash, scale prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.