# Programmatic and display advertising for enterprise buyers: what AI models recommend, September 2026

GTM AI Recommendation Index, September 2026 Edition. Asked as "programmatic advertising platform" and as "demand-side platform for display ads", six framings each, to twelve models with search on, on behalf of an enterprise B2B company. Page: https://gtm-ai-index.com/marketing/programmatic-and-display-advertising/enterprise/

**Standing:** The Trade Desk leads with 43% of first choices; verdict clear leader. 46 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | The Trade Desk | 43% | 7% | 54 |
| 2 | Demandbase | 17% | 0% | 17 |
| 3 | StackAdapt | 9% | 12% | 32 |
| 4 | Amazon DSP | 7% | 23% | 31 |
| 5 | Google Display & Video 360 | 4% | 23% | 44 |
| 6 | Adobe Advertising | 4% | 19% | 16 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: The Trade Desk; alternatives DV360, Demandbase, Google Marketing Platform, LinkedIn Campaign Manager
- GPT-5.4 mini: The Trade Desk; alternatives Amazon DSP, Google Display & Video 360
- Gemini 3.5 Flash: Demandbase; alternatives 6sense Revenue AI, Google Display & Video 360, The Trade Desk
- Perplexity Sonar: The Trade Desk; alternatives 6sense, Adobe Advertising, Demandbase, Google Display & Video 360
- Grok 4.1 Fast: The Trade Desk; alternatives 6sense, Demandbase, Google Display & Video 360, LinkedIn Campaign Manager
- Mistral Small: The Trade Desk; alternatives Amazon DSP, Google Display & Video 360, LinkedIn Campaign Manager, StackAdapt
- DeepSeek V4 Flash: The Trade Desk; alternatives 6sense, Demandbase, Google Display & Video 360
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Demandbase, Terminus; alternatives Criteo, Google Display & Video 360, LinkedIn Audience Solutions
- Kimi K2: 6sense, Demandbase, The Trade Desk; alternatives Google Display & Video 360, StackAdapt
- GLM 4.7 FlashX: The Trade Desk; alternatives 6sense, Google Display & Video 360, LinkedIn Campaign Manager, StackAdapt
- MiniMax M2.5: The Trade Desk; alternatives Amazon DSP, Google Display & Video 360

## Sources the answers cite

20 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- improvado.io: 8 answers, 16 citations
- aidigital.com: 7 answers, 8 citations
- admanage.ai: 6 answers, 6 citations
- vibe.co: 5 answers, 6 citations
- directiveconsulting.com: 5 answers, 5 citations
- syntermedia.ai: 5 answers, 5 citations
- reddit.com: 4 answers, 5 citations
- 6sense.com: 4 answers, 4 citations

Pages named in the most answers:

- https://improvado.io/blog/top-programmatic-platforms (7 answers)
- https://admanage.ai/blog/programmatic-advertising-platforms (6 answers)
- https://aidigital.com/blog/programmatic-advertising-platforms (6 answers)
- https://directiveconsulting.com/blog/the-top-5-programmatic-platforms-leading-the-way-in-2026 (5 answers)
- https://6sense.com/blog/best-b2b-programmatic-advertising-platforms (4 answers)
- https://improvado.io/blog/b2b-programmatic-advertising-strategies (4 answers)
- https://inbeat.co/articles/top-programmatic-advertising-platforms (4 answers)
- https://taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms (4 answers)
- https://vibe.co/blog/how-to/programmatic-advertising-platforms (4 answers)
- https://heysid.com/resources/best-programmatic-advertising-platforms-for-b2b (3 answers)

## Warned against

- Google Display & Video 360: 10 of 44 labels negative. "a U.S. federal court found Google illegally monopolized the publisher ad server and ad exchange markets... The platform can be opaque about fees and can favor its own supply." (DeepSeek V4 Flash, negative prompt)
- Amazon DSP: 7 of 31 labels negative. "Google DV360 and Amazon DSP require teams already embedded in their ecosystems - Significant lock-in effects" (GLM 4.7 FlashX, negative prompt)
- MediaMath: 4 of 8 labels negative. "Generally not recommended for large enterprises in 2024-2026" (MiniMax M2.5, negative prompt)
- Microsoft Invest: 4 of 6 labels negative. "Xandr/Microsoft Invest is being sunset (February 2026 completion)" (DeepSeek V4 Flash, comparative prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.