# Demandbase vs Google Display & Video 360: which do AI models recommend for programmatic, October 2026

GTM AI Recommendation Index, October 2026 Edition, Programmatic and display advertising. Zero of fourteen models named Demandbase first on the direct prompt; zero named Google Display & Video 360. Page: https://gtm-ai-index.com/marketing/programmatic-and-display-advertising/demandbase-vs-google-display-video-360/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Demandbase | 3% | #4 of 13 | 4% | 28 | 14 of 14 |
| Google Display & Video 360 | 2% | #8 of 13 | 38% | 32 | 13 of 14 |

## The direct prompt, model by model

- Claude Haiku 4.5: neither first, one named (first choices: StackAdapt) (alternatives: AdRoll ABM, Basis, Demandbase, LinkedIn Campaign Manager)
- GPT-5.4 mini: neither first, one named (first choices: The Trade Desk) (alternatives: Demandbase)
- Gemini 3.5 Flash: neither first, one named (first choices: StackAdapt) (alternatives: AdLib, AdRoll ABM, Demandbase, LinkedIn Campaign Manager)
- Perplexity Sonar: neither first, one named (first choices: StackAdapt) (alternatives: Demandbase)
- Grok 4.1 Fast: neither first, one named (first choices: StackAdapt) (alternatives: AdRoll ABM, Demandbase, Google Display & Video 360, LinkedIn Campaign Manager)
- Mistral Small: neither first, one named (first choices: StackAdapt) (alternatives: 6sense, Demandbase, LiveRamp RampID)
- DeepSeek V4 Flash: neither first, one named (first choices: StackAdapt) (alternatives: AdRoll ABM, Basis, Demandbase)
- Qwen 3.7 Flash: neither first, one named (first choices: The Trade Desk) (alternatives: 6sense, Demandbase, Google Display & Video 360, Spotware)
- Kimi K2: neither first, one named (first choices: StackAdapt) (alternatives: 6sense, Basis, Demandbase, LinkedIn Campaign Manager)
- GPT-6 Luna: neither first, one named (first choices: StackAdapt) (alternatives: 6sense, Demandbase, LinkedIn Campaign Manager)
- Muse Glimmer 30B: neither first, one named (first choices: StackAdapt) (alternatives: 6sense, AdRoll ABM, Basis, Demandbase, Simpli.fi)
- Llama 4 Maverick: neither named (first choices: StackAdapt)
- GLM 4.7 FlashX: neither named (first choices: StackAdapt) (alternatives: AdRoll ABM, Hey Sid)
- MiniMax M2.5: neither named (first choices: Google Marketing Platform, The Trade Desk) (alternatives: LinkedIn Campaign Manager, Media.net)

## What the models said about Google Display & Video 360

- "($35K–$50K+/month, no self-serve) ... have high thresholds, complex contracts ... aren't practical for small budgets" (Grok 4.1 Fast, budget prompt, hard negative)
- "What I'd Avoid for Mid-Sized B2B: ... $50K+/month minimum, complex, overkill for mid-market" (Kimi K2, paraphrase prompt, hard negative)
- "The Caution: In a major 2025 report by Adalytics, it was found that programmatic ads from major advertisers were served on a website hosting child sexual abuse material" (GLM 4.7 FlashX, negative prompt, soft negative)
- "Industry standards like Google DV360, The Trade Desk, and Amazon DSP are generally considered to offer better safety controls" (MiniMax M2.5, negative prompt, first choice)
- "Prioritize platforms like Google DV360, The Trade Desk, MediaMath, or Amazon DSP, but test via demos or pilots." (Grok 4.1 Fast, scale prompt, first choice)
- "If you prioritize Google's ecosystem ... DV360 is often the best choice." (GLM 4.7 FlashX, comparative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.