# Demandbase vs Amazon DSP: which do AI models recommend for programmatic, October 2026

GTM AI Recommendation Index, October 2026 Edition, Programmatic and display advertising. Zero of fourteen models named Demandbase first on the direct prompt; zero named Amazon DSP. Page: https://gtm-ai-index.com/marketing/programmatic-and-display-advertising/demandbase-vs-amazon-dsp/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Demandbase | 3% | #4 of 13 | 4% | 28 | 14 of 14 |
| Amazon DSP | 3% | #5 of 13 | 28% | 32 | 13 of 14 |

## The direct prompt, model by model

- Claude Haiku 4.5: neither first, one named (first choices: StackAdapt) (alternatives: AdRoll ABM, Basis, Demandbase, LinkedIn Campaign Manager)
- GPT-5.4 mini: neither first, one named (first choices: The Trade Desk) (alternatives: Demandbase)
- Gemini 3.5 Flash: neither first, one named (first choices: StackAdapt) (alternatives: AdLib, AdRoll ABM, Demandbase, LinkedIn Campaign Manager)
- Perplexity Sonar: neither first, one named (first choices: StackAdapt) (alternatives: Demandbase)
- Grok 4.1 Fast: neither first, one named (first choices: StackAdapt) (alternatives: AdRoll ABM, Demandbase, Google Display & Video 360, LinkedIn Campaign Manager)
- Mistral Small: neither first, one named (first choices: StackAdapt) (alternatives: 6sense, Demandbase, LiveRamp RampID)
- DeepSeek V4 Flash: neither first, one named (first choices: StackAdapt) (alternatives: AdRoll ABM, Basis, Demandbase)
- Qwen 3.7 Flash: neither first, one named (first choices: The Trade Desk) (alternatives: 6sense, Demandbase, Google Display & Video 360, Spotware)
- Kimi K2: neither first, one named (first choices: StackAdapt) (alternatives: 6sense, Basis, Demandbase, LinkedIn Campaign Manager)
- GPT-6 Luna: neither first, one named (first choices: StackAdapt) (alternatives: 6sense, Demandbase, LinkedIn Campaign Manager)
- Muse Glimmer 30B: neither first, one named (first choices: StackAdapt) (alternatives: 6sense, AdRoll ABM, Basis, Demandbase, Simpli.fi)
- Llama 4 Maverick: neither named (first choices: StackAdapt)
- GLM 4.7 FlashX: neither named (first choices: StackAdapt) (alternatives: AdRoll ABM, Hey Sid)
- MiniMax M2.5: neither named (first choices: Google Marketing Platform, The Trade Desk) (alternatives: LinkedIn Campaign Manager, Media.net)

## What the models said about Amazon DSP

- "Amazon DSP ($35K+) have high thresholds, complex contracts, and are geared toward large-scale operations" (Grok 4.1 Fast, budget prompt, hard negative)
- "$35K/month minimum, retail-focused, limited B2B utility" (Kimi K2, paraphrase prompt, hard negative)
- "generally considered to offer better safety controls, more transparency, and stronger fraud prevention mechanisms" (MiniMax M2.5, negative prompt, first choice)
- "Prioritize platforms like Google DV360, The Trade Desk, MediaMath, or Amazon DSP, but test via demos or pilots." (Grok 4.1 Fast, scale prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.