# Postalytics vs Thanks.io: which do AI models recommend for direct mail, October 2026

GTM AI Recommendation Index, October 2026 Edition, Print. Five of fourteen models named Postalytics first on the direct prompt; zero named Thanks.io. Page: https://gtm-ai-index.com/marketing/print/postalytics-vs-thanks-io/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Postalytics | 44% | #1 of 10 | 9% | 56 | 14 of 14 |
| Thanks.io | 4% | #6 of 10 | 0% | 11 | 10 of 14 |

## The direct prompt, model by model

- Claude Haiku 4.5: postalytics first (first choices: Postalytics) (alternatives: Lob, Sendoso)
- DeepSeek V4 Flash: postalytics first (first choices: Postalytics) (alternatives: Lob, PFL, Postal, Postie, Sendoso)
- GLM 4.7 FlashX: postalytics first (first choices: Postalytics) (alternatives: Lob, PostGrid, Postal, Sendoso)
- MiniMax M2.5: postalytics first (first choices: Postalytics) (alternatives: PFL Direct Mail Platform)
- GPT-6 Luna: postalytics first (first choices: Postalytics) (alternatives: Lob, Postal, Reachdesk)
- Gemini 3.5 Flash: neither first, one named (first choices: Reachdesk) (alternatives: Alyce, Lob, PostGrid, Postal, Postalytics, Sendoso)
- Mistral Small: neither first, one named (first choices: Postie) (alternatives: PFL, Postalytics)
- Kimi K2: neither first, one named (first choices: Lob, Postal) (alternatives: PFL, Postalytics)
- Muse Glimmer 30B: neither first, one named (first choices: PFL - Printing For Less) (alternatives: Lob, Postal, Postalytics, Reachdesk, Sendoso)
- GPT-5.4 mini: neither named (first choices: Sendoso) (alternatives: PFL)
- Perplexity Sonar: neither named (first choices: PostGrid) (alternatives: Reachdesk)
- Grok 4.1 Fast: neither named (first choices: Sendoso) (alternatives: Lob, PostGrid Print & Mail)
- Llama 4 Maverick: neither named (first choices: Postie) (alternatives: Postal)
- Qwen 3.7 Flash: neither named (first choices: Sendoso) (alternatives: CIENCE, Cobro, Lob, PebblePost)

## What the models said about Postalytics

- "Postalytics ($199+/mo) ... often require subscriptions, making them pricier for sporadic use." (Grok 4.1 Fast, budget prompt, soft negative)
- "it is recommended to be cautious about, especially for complex or multi-step mail journeys" (Mistral Small, negative prompt, soft negative)
- "The G2 profile I found had only 13 reviews. That's a *limited evidence base*" (GPT-6 Luna, negative prompt, soft negative)
- "Best for CRM-driven campaign speed: Postalytics is often cited as default starting point for marketing teams with free tier and strong tracking." (Muse Glimmer 30B, scale prompt, first choice)
- "I'd start with Postalytics. It's a good default when marketing wants to build and automate campaigns without relying on engineering" (GPT-6 Luna, direct prompt, first choice)
- "Best Overall for Marketing Teams: Postalytics ... widely considered the best balance of affordability and functionality" (Qwen 3.7 Flash, budget prompt, first choice)

## What the models said about Thanks.io

- "Click2Mail or thanks.io (pay-as-you-go plan) stand out as the best direct mail automation platforms" (Grok 4.1 Fast, budget prompt, first choice)
- "Thanks.io is the gold standard for low-budget operations." (Gemini 3.5 Flash, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.