# Semrush AI PR Toolkit vs Mention: which do AI models recommend for PR, September 2026

GTM AI Recommendation Index, September 2026 Edition, PR and media monitoring. One of twelve models named Semrush AI PR Toolkit first on the direct prompt; zero named Mention. Page: https://gtm-ai-index.com/marketing/pr-and-media-monitoring/semrush-ai-pr-toolkit-vs-mention/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Semrush AI PR Toolkit | 20% | #2 of 13 | 5% | 38 | 10 of 12 |
| Mention | 4% | #6 of 13 | 17% | 24 | 11 of 12 |

## The direct prompt, model by model

- Perplexity Sonar: semrush ai pr toolkit first (first choices: Semrush AI PR Toolkit) (alternatives: Brand24, Cision, Meltwater)
- Claude Haiku 4.5: neither first, one named (first choices: Muck Rack) (alternatives: Brand24, Cision, Meltwater, Mention)
- Gemini 3.5 Flash: neither first, one named (first choices: Muck Rack) (alternatives: Meltwater, Propel PRM, Semrush AI PR Toolkit)
- Grok 4.1 Fast: neither first, one named (first choices: Muck Rack) (alternatives: Agility PR Solutions, Brand24, Semrush AI PR Toolkit)
- Mistral Small: neither first, one named (first choices: Muck Rack) (alternatives: Brand24, CisionOne, Onclusive, Semrush, Semrush AI PR Toolkit)
- DeepSeek V4 Flash: neither first, one named (first choices: Muck Rack) (alternatives: Agility PR Solutions, Meltwater, Semrush AI PR Toolkit)
- Qwen 3.7 Flash: neither first, one named (first choices: Agility PR Solutions, Muck Rack) (alternatives: Semrush AI PR Toolkit)
- Kimi K2: neither first, one named (first choices: Meltwater, Muck Rack) (alternatives: Brand24, Mention, Semrush AI PR Toolkit, Talkwalker)
- GLM 4.7 FlashX: neither first, one named (first choices: Agility PR Solutions) (alternatives: Muck Rack, Semrush AI PR Toolkit)
- MiniMax M2.5: neither first, one named (first choices: Agility PR Solutions, Brand24) (alternatives: Critical Mention, Mention, Respona)
- GPT-5.4 mini: neither named (first choices: Muck Rack) (alternatives: CisionOne, Meltwater)
- Llama 4 Maverick: neither named (first choices: Agility PR Solutions) (alternatives: Muck Rack, Semrush)

## What the models said about Semrush AI PR Toolkit

- "Poor real-time alerts | Useless for crises | Hourly tools like BuzzSumo, Prowly, CoverageBook" (Grok 4.1 Fast, negative prompt, soft negative)
- "It is online-only and is not suited for broadcast coverage." (Perplexity Sonar, negative prompt, soft negative)
- "Go with Prowly ... It is the most practical and high-ROI choice for a growing mid-sized B2B marketing department." (Gemini 3.5 Flash, paraphrase prompt, first choice)
- "The research consistently highlights Brand24 and Prowly as the top budget-friendly choices" (Kimi K2, budget prompt, first choice)
- "The best press outreach and media monitoring tool for a mid-sized B2B company would be Prowly." (Llama 4 Maverick, paraphrase prompt, first choice)

## What the models said about Mention

- "it has since eliminated its affordable plans (now ~$599/mo minimum). Most older articles recommending it are outdated." (DeepSeek V4 Flash, budget prompt, hard negative)
- "Was budget-friendly but shifted enterprise. Skip unless sales quotes a deal." (Grok 4.1 Fast, budget prompt, hard negative)
- "auto-deletion after 12 months and unclear data sovereignty concerns" (Perplexity Sonar, negative prompt, soft negative)
- "Mention - This affordable tool for PR professionals tracks brand callouts across social platforms and the web" (Claude Haiku 4.5, budget prompt, first choice)
- "Best overall for a limited budget: Mention or Brand24" (GPT-5.4 mini, budget prompt, first choice)
- "Budget monitoring | Brand24, Mention, Awario" (Kimi K2, negative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.