# Semrush AI PR Toolkit vs Brand24: which do AI models recommend for PR, October 2026

GTM AI Recommendation Index, October 2026 Edition, PR and media monitoring. One of fourteen models named Semrush AI PR Toolkit first on the direct prompt; two named Brand24. Page: https://gtm-ai-index.com/marketing/pr-and-media-monitoring/semrush-ai-pr-toolkit-vs-brand24/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Semrush AI PR Toolkit | 14% | #2 of 13 | 2% | 45 | 13 of 14 |
| Brand24 | 11% | #3 of 13 | 5% | 40 | 13 of 14 |

## The direct prompt, model by model

- Kimi K2: semrush ai pr toolkit first (first choices: Semrush AI PR Toolkit) (alternatives: Agility PR Solutions, Prezly)
- Grok 4.20: brand24 first (first choices: Brand24) (alternatives: Mention, Muck Rack)
- MiniMax M2.5: brand24 first (first choices: Brand24, Muck Rack) (alternatives: Agility PR Solutions)
- Claude Haiku 4.5: neither first, one named (first choices: Agility PR Solutions) (alternatives: Brand24, Mention, Muck Rack)
- Gemini 3.5 Flash: neither first, one named (first choices: Muck Rack) (alternatives: Meltwater, Semrush AI PR Toolkit)
- Perplexity Sonar: neither first, one named (first choices: Muck Rack) (alternatives: Meltwater, Semrush AI PR Toolkit)
- DeepSeek V4 Flash: neither first, one named (first choices: Muck Rack) (alternatives: Brand24, Meltwater, Semrush AI PR Toolkit)
- Llama 4 Maverick: neither first, one named (first choices: Agility PR Solutions) (alternatives: Brand24, Mention, Semrush AI PR Toolkit)
- GLM 4.7 FlashX: neither first, one named (first choices: Muck Rack) (alternatives: Onclusive, Prezly, Semrush, Semrush AI PR Toolkit)
- Muse Glimmer 30B: neither first, one named (first choices: Meltwater) (alternatives: Agility PR Solutions, Cision One, Muck Rack, Semrush AI PR Toolkit)
- GPT-5.4 mini: neither named (first choices: Muck Rack) (alternatives: CisionOne, Meltwater)
- Mistral Small: neither named (first choices: Muck Rack) (alternatives: Agility PR Solutions, Semrush)
- Qwen 3.7 Flash: neither named (first choices: Agility PR Solutions) (alternatives: Meltwater, Muck Rack)
- GPT-6 Luna: neither named (first choices: Muck Rack) (alternatives: Meltwater)

## What the models said about Semrush AI PR Toolkit

- "another strong choice, but it is notably more expensive, starting around $258–$369/month" (Perplexity Sonar, budget prompt, soft negative)
- "I'd recommend Prowly (now enhanced as part of Semrush's AI PR Toolkit) as a strong, balanced choice" (Grok 4.20, paraphrase prompt, first choice)
- "you're in the sweet spot for platforms like Meltwater, Agility, or Prowly" (DeepSeek V4 Flash, scale prompt, first choice)
- "The best PR and media monitoring platform for a company with a limited budget is Prowly" (Llama 4 Maverick, budget prompt, first choice)

## What the models said about Brand24

- "Pricing escalates quickly; reported issues with social listening accuracy" (DeepSeek V4 Flash, negative prompt, soft negative)
- "Limitations: Less comprehensive than enterprise solutions" (Kimi K2, comparative prompt, soft negative)
- "Brand24 and Google Alerts are the most budget-friendly choices, with Brand24 offering more advanced features at a reasonable cost" (Mistral Small, budget prompt, first choice)
- "best value option is usually Brand24 or Mention, with Brand24 often the stronger pick for pure media monitoring" (GPT-5.4 mini, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.