# Muck Rack vs Semrush AI PR Toolkit: which do AI models recommend for PR, October 2026

GTM AI Recommendation Index, October 2026 Edition, PR and media monitoring. Eight of fourteen models named Muck Rack first on the direct prompt; one named Semrush AI PR Toolkit. Page: https://gtm-ai-index.com/marketing/pr-and-media-monitoring/muck-rack-vs-semrush-ai-pr-toolkit/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Muck Rack | 30% | #1 of 13 | 14% | 50 | 13 of 14 |
| Semrush AI PR Toolkit | 14% | #2 of 13 | 2% | 45 | 13 of 14 |

## The direct prompt, model by model

- GPT-5.4 mini: muck rack first (first choices: Muck Rack) (alternatives: CisionOne, Meltwater)
- Gemini 3.5 Flash: muck rack first (first choices: Muck Rack) (alternatives: Meltwater, Semrush AI PR Toolkit)
- Perplexity Sonar: muck rack first (first choices: Muck Rack) (alternatives: Meltwater, Semrush AI PR Toolkit)
- Mistral Small: muck rack first (first choices: Muck Rack) (alternatives: Agility PR Solutions, Semrush)
- DeepSeek V4 Flash: muck rack first (first choices: Muck Rack) (alternatives: Brand24, Meltwater, Semrush AI PR Toolkit)
- GLM 4.7 FlashX: muck rack first (first choices: Muck Rack) (alternatives: Onclusive, Prezly, Semrush, Semrush AI PR Toolkit)
- MiniMax M2.5: muck rack first (first choices: Brand24, Muck Rack) (alternatives: Agility PR Solutions)
- GPT-6 Luna: muck rack first (first choices: Muck Rack) (alternatives: Meltwater)
- Kimi K2: semrush ai pr toolkit first (first choices: Semrush AI PR Toolkit) (alternatives: Agility PR Solutions, Prezly)
- Claude Haiku 4.5: neither first, one named (first choices: Agility PR Solutions) (alternatives: Brand24, Mention, Muck Rack)
- Grok 4.20: neither first, one named (first choices: Brand24) (alternatives: Mention, Muck Rack)
- Llama 4 Maverick: neither first, one named (first choices: Agility PR Solutions) (alternatives: Brand24, Mention, Semrush AI PR Toolkit)
- Qwen 3.7 Flash: neither first, one named (first choices: Agility PR Solutions) (alternatives: Meltwater, Muck Rack)
- Muse Glimmer 30B: neither first, one named (first choices: Meltwater) (alternatives: Agility PR Solutions, Cision One, Muck Rack, Semrush AI PR Toolkit)

## What the models said about Muck Rack

- "(Approach with Financial Caution)... you should still be cautious about their sales structure and technical requirements" (Gemini 3.5 Flash, negative prompt, soft negative)
- "Tools such as Muck Rack and BuzzSumo are strong for tracking your own coverage but lack robust competitive benchmarking" (Mistral Small, negative prompt, soft negative)
- "Muck Rack — be cautious if you need deep monitoring/reporting, especially for paywalled or niche coverage." (GPT-6 Luna, negative prompt, soft negative)
- "I'd recommend starting with Muck Rack (if journalist outreach is priority) or Brand24 (if monitoring and sentiment are priority)" (MiniMax M2.5, direct prompt, first choice)
- "For most mid-market B2B companies, Muck Rack offers the best balance of journalist database quality, monitoring depth, and pricing" (GLM 4.7 FlashX, direct prompt, first choice)
- "Muck Rack and Agility PR Solutions - strong for mid-sized PR teams, online + print monitoring, PR CRM and outreach in one." (Muse Glimmer 30B, scale prompt, first choice)

## What the models said about Semrush AI PR Toolkit

- "another strong choice, but it is notably more expensive, starting around $258–$369/month" (Perplexity Sonar, budget prompt, soft negative)
- "I'd recommend Prowly (now enhanced as part of Semrush's AI PR Toolkit) as a strong, balanced choice" (Grok 4.20, paraphrase prompt, first choice)
- "you're in the sweet spot for platforms like Meltwater, Agility, or Prowly" (DeepSeek V4 Flash, scale prompt, first choice)
- "The best PR and media monitoring platform for a company with a limited budget is Prowly" (Llama 4 Maverick, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.