# Muck Rack vs Brand24: which do AI models recommend for PR, October 2026

GTM AI Recommendation Index, October 2026 Edition, PR and media monitoring. Eight of fourteen models named Muck Rack first on the direct prompt; two named Brand24. Page: https://gtm-ai-index.com/marketing/pr-and-media-monitoring/muck-rack-vs-brand24/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Muck Rack | 30% | #1 of 13 | 14% | 50 | 13 of 14 |
| Brand24 | 11% | #3 of 13 | 5% | 40 | 13 of 14 |

## The direct prompt, model by model

- MiniMax M2.5: both first (first choices: Brand24, Muck Rack) (alternatives: Agility PR Solutions)
- GPT-5.4 mini: muck rack first (first choices: Muck Rack) (alternatives: CisionOne, Meltwater)
- Gemini 3.5 Flash: muck rack first (first choices: Muck Rack) (alternatives: Meltwater, Semrush AI PR Toolkit)
- Perplexity Sonar: muck rack first (first choices: Muck Rack) (alternatives: Meltwater, Semrush AI PR Toolkit)
- Mistral Small: muck rack first (first choices: Muck Rack) (alternatives: Agility PR Solutions, Semrush)
- DeepSeek V4 Flash: muck rack first (first choices: Muck Rack) (alternatives: Brand24, Meltwater, Semrush AI PR Toolkit)
- GLM 4.7 FlashX: muck rack first (first choices: Muck Rack) (alternatives: Onclusive, Prezly, Semrush, Semrush AI PR Toolkit)
- GPT-6 Luna: muck rack first (first choices: Muck Rack) (alternatives: Meltwater)
- Grok 4.20: brand24 first (first choices: Brand24) (alternatives: Mention, Muck Rack)
- Claude Haiku 4.5: neither first, one named (first choices: Agility PR Solutions) (alternatives: Brand24, Mention, Muck Rack)
- Llama 4 Maverick: neither first, one named (first choices: Agility PR Solutions) (alternatives: Brand24, Mention, Semrush AI PR Toolkit)
- Qwen 3.7 Flash: neither first, one named (first choices: Agility PR Solutions) (alternatives: Meltwater, Muck Rack)
- Muse Glimmer 30B: neither first, one named (first choices: Meltwater) (alternatives: Agility PR Solutions, Cision One, Muck Rack, Semrush AI PR Toolkit)
- Kimi K2: neither named (first choices: Semrush AI PR Toolkit) (alternatives: Agility PR Solutions, Prezly)

## What the models said about Muck Rack

- "(Approach with Financial Caution)... you should still be cautious about their sales structure and technical requirements" (Gemini 3.5 Flash, negative prompt, soft negative)
- "Tools such as Muck Rack and BuzzSumo are strong for tracking your own coverage but lack robust competitive benchmarking" (Mistral Small, negative prompt, soft negative)
- "Muck Rack — be cautious if you need deep monitoring/reporting, especially for paywalled or niche coverage." (GPT-6 Luna, negative prompt, soft negative)
- "I'd recommend starting with Muck Rack (if journalist outreach is priority) or Brand24 (if monitoring and sentiment are priority)" (MiniMax M2.5, direct prompt, first choice)
- "For most mid-market B2B companies, Muck Rack offers the best balance of journalist database quality, monitoring depth, and pricing" (GLM 4.7 FlashX, direct prompt, first choice)
- "Muck Rack and Agility PR Solutions - strong for mid-sized PR teams, online + print monitoring, PR CRM and outreach in one." (Muse Glimmer 30B, scale prompt, first choice)

## What the models said about Brand24

- "Pricing escalates quickly; reported issues with social listening accuracy" (DeepSeek V4 Flash, negative prompt, soft negative)
- "Limitations: Less comprehensive than enterprise solutions" (Kimi K2, comparative prompt, soft negative)
- "Brand24 and Google Alerts are the most budget-friendly choices, with Brand24 offering more advanced features at a reasonable cost" (Mistral Small, budget prompt, first choice)
- "best value option is usually Brand24 or Mention, with Brand24 often the stronger pick for pure media monitoring" (GPT-5.4 mini, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.