# Brand24 vs Meltwater: which do AI models recommend for PR, September 2026

GTM AI Recommendation Index, September 2026 Edition, PR and media monitoring. One of twelve models named Brand24 first on the direct prompt; one named Meltwater. Page: https://gtm-ai-index.com/marketing/pr-and-media-monitoring/brand24-vs-meltwater/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Brand24 | 14% | #4 of 13 | 2% | 41 | 12 of 12 |
| Meltwater | 4% | #7 of 13 | 43% | 56 | 12 of 12 |

## The direct prompt, model by model

- MiniMax M2.5: brand24 first (first choices: Agility PR Solutions, Brand24) (alternatives: Critical Mention, Mention, Respona)
- Kimi K2: meltwater first (first choices: Meltwater, Muck Rack) (alternatives: Brand24, Mention, Semrush AI PR Toolkit, Talkwalker)
- Claude Haiku 4.5: neither first, one named (first choices: Muck Rack) (alternatives: Brand24, Cision, Meltwater, Mention)
- GPT-5.4 mini: neither first, one named (first choices: Muck Rack) (alternatives: CisionOne, Meltwater)
- Gemini 3.5 Flash: neither first, one named (first choices: Muck Rack) (alternatives: Meltwater, Propel PRM, Semrush AI PR Toolkit)
- Perplexity Sonar: neither first, one named (first choices: Semrush AI PR Toolkit) (alternatives: Brand24, Cision, Meltwater)
- Grok 4.1 Fast: neither first, one named (first choices: Muck Rack) (alternatives: Agility PR Solutions, Brand24, Semrush AI PR Toolkit)
- Mistral Small: neither first, one named (first choices: Muck Rack) (alternatives: Brand24, CisionOne, Onclusive, Semrush, Semrush AI PR Toolkit)
- DeepSeek V4 Flash: neither first, one named (first choices: Muck Rack) (alternatives: Agility PR Solutions, Meltwater, Semrush AI PR Toolkit)
- Llama 4 Maverick: neither named (first choices: Agility PR Solutions) (alternatives: Muck Rack, Semrush)
- Qwen 3.7 Flash: neither named (first choices: Agility PR Solutions, Muck Rack) (alternatives: Semrush AI PR Toolkit)
- GLM 4.7 FlashX: neither named (first choices: Agility PR Solutions) (alternatives: Muck Rack, Semrush AI PR Toolkit)

## What the models said about Brand24

- "One cited warning is no mobile alerts." (Perplexity Sonar, negative prompt, soft negative)
- "The research consistently highlights Brand24 and Prowly as the top budget-friendly choices" (Kimi K2, budget prompt, first choice)
- "Brand24 is the better pick if your priority is cheaper monitoring only" (Perplexity Sonar, budget prompt, first choice)
- "Budget monitoring | Brand24, Mention, Awario | $29-$199/mo" (Kimi K2, negative prompt, first choice)

## What the models said about Meltwater

- "Meltwater is notorious for its aggressive auto-renewal clauses... they will legally lock you into another full year" (Gemini 3.5 Flash, negative prompt, hard negative)
- "rely on opaque pricing, aggressive contract terms, and bundling to maximize revenue... avoid the all-in-one suites" (Kimi K2, negative prompt, hard negative)
- "Avoid Meltwater and Cision unless you have specific needs that outweigh their significant contract risks" (Mistral Small, negative prompt, hard negative)
- "Enterprise PR + social in one place → Meltwater or Cision ... Standout Strength: Widest source coverage and best PR-social integration" (DeepSeek V4 Flash, comparative prompt, first choice)
- "Often considered the industry leader for pure media monitoring... Best archive of TV, Radio, and Print news." (Qwen 3.7 Flash, comparative prompt, first choice)
- "Meltwater | Enterprise brands needing deep social listening | 300K+ news sources, AI-powered insights" (GLM 4.7 FlashX, comparative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.