# Taboola vs Sharethrough: which do AI models recommend for native ads, October 2026

GTM AI Recommendation Index, October 2026 Edition, Native and content advertising. Zero of fourteen models named Taboola first on the direct prompt; zero named Sharethrough. Page: https://gtm-ai-index.com/marketing/native-and-content-advertising/taboola-vs-sharethrough/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Taboola | 4% | #6 of 9 | 33% | 61 | 14 of 14 |
| Sharethrough | 2% | #7 of 9 | 0% | 15 | 10 of 14 |

## The direct prompt, model by model

- Perplexity Sonar: neither first, one named (first choices: StackAdapt) (alternatives: Taboola)
- Grok 4.1 Fast: neither first, one named (first choices: StackAdapt) (alternatives: Sharethrough, Taboola, Teads)
- Qwen 3.7 Flash: neither first, one named (first choices: StackAdapt) (alternatives: Raptive, Simpli.fi, Taboola, Teads)
- Kimi K2: neither first, one named (first choices: StackAdapt) (alternatives: LinkedIn Sponsored Content, Taboola, Teads)
- Claude Haiku 4.5: neither named (first choices: StackAdapt) (alternatives: LinkedIn Sponsored Content, Teads)
- GPT-5.4 mini: neither named (first choices: StackAdapt) (alternatives: AdRoll ABM, Demandbase, Microsoft Advertising Audience Ads)
- Gemini 3.5 Flash: neither named (first choices: LinkedIn Sponsored Content) (alternatives: 6sense, AdLib, Basis, Demandbase, Dianomi)
- Mistral Small: neither named (first choices: StackAdapt)
- DeepSeek V4 Flash: neither named (first choices: StackAdapt) (alternatives: LinkedIn Sponsored Content, NetLine, ViB)
- Llama 4 Maverick: neither named (first choices: StackAdapt) (alternatives: Abmatic AI, Demandbase)
- GLM 4.7 FlashX: neither named (first choices: StackAdapt) (alternatives: LinkedIn Sponsored Content, Microsoft Advertising)
- MiniMax M2.5: neither named (first choices: StackAdapt) (alternatives: LinkedIn Sponsored Content, Microsoft Advertising, SmartyAds DSP)
- GPT-6 Luna: neither named (first choices: LinkedIn Sponsored Content) (alternatives: AdRoll ABM)
- Muse Glimmer 30B: neither named (first choices: StackAdapt) (alternatives: Taboola / Realize, Teads)

## What the models said about Taboola

- "Avoid the "big two" (Taboola/Outbrain)" (Kimi K2, budget prompt, hard negative)
- "Taboola served 61.1% of all problematic native ads analyzed ... While Taboola is safe for massive brands with strict compliance teams, if you are a smaller advertiser, you risk your brand" (GLM 4.7 FlashX, negative prompt, soft negative)
- ""Best all-round reach: Taboola, through its Realize platform—450 billion recommendations a month, and the deepest, most liquid auction on the open web."" (Muse Glimmer 30B, comparative prompt, first choice)
- "Best for: Massive reach, brand awareness, large-scale campaigns ... Deepest liquidity in the open web, massive scale" (Kimi K2, comparative prompt, first choice)
- "The undisputed leader in sheer volume and liquidity... If your goal is volume, start with Taboola or Teads." (Qwen 3.7 Flash, comparative prompt, first choice)

## What the models said about Sharethrough

- "prioritize platforms like StackAdapt (omnichannel) or Sharethrough (brand-safe in-feed) per recent analyses" (Grok 4.1 Fast, scale prompt, first choice)
- "Leverage TripleLift or Sharethrough to dynamically transform standard assets into native formats" (Gemini 3.5 Flash, comparative prompt, alternative)
- "If your goal is premium brand perception and engagement, consider Sharethrough or Nativo." (Qwen 3.7 Flash, comparative prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.