# LinkedIn Sponsored Content vs Sharethrough: which do AI models recommend for native ads, October 2026

GTM AI Recommendation Index, October 2026 Edition, Native and content advertising. Two of fourteen models named LinkedIn Sponsored Content first on the direct prompt; zero named Sharethrough. Page: https://gtm-ai-index.com/marketing/native-and-content-advertising/linkedin-sponsored-content-vs-sharethrough/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| LinkedIn Sponsored Content | 10% | #4 of 9 | 0% | 19 | 11 of 14 |
| Sharethrough | 2% | #7 of 9 | 0% | 15 | 10 of 14 |

## The direct prompt, model by model

- Gemini 3.5 Flash: linkedin sponsored content first (first choices: LinkedIn Sponsored Content) (alternatives: 6sense, AdLib, Basis, Demandbase, Dianomi)
- GPT-6 Luna: linkedin sponsored content first (first choices: LinkedIn Sponsored Content) (alternatives: AdRoll ABM)
- Claude Haiku 4.5: neither first, one named (first choices: StackAdapt) (alternatives: LinkedIn Sponsored Content, Teads)
- Grok 4.1 Fast: neither first, one named (first choices: StackAdapt) (alternatives: Sharethrough, Taboola, Teads)
- DeepSeek V4 Flash: neither first, one named (first choices: StackAdapt) (alternatives: LinkedIn Sponsored Content, NetLine, ViB)
- Kimi K2: neither first, one named (first choices: StackAdapt) (alternatives: LinkedIn Sponsored Content, Taboola, Teads)
- GLM 4.7 FlashX: neither first, one named (first choices: StackAdapt) (alternatives: LinkedIn Sponsored Content, Microsoft Advertising)
- MiniMax M2.5: neither first, one named (first choices: StackAdapt) (alternatives: LinkedIn Sponsored Content, Microsoft Advertising, SmartyAds DSP)
- GPT-5.4 mini: neither named (first choices: StackAdapt) (alternatives: AdRoll ABM, Demandbase, Microsoft Advertising Audience Ads)
- Perplexity Sonar: neither named (first choices: StackAdapt) (alternatives: Taboola)
- Mistral Small: neither named (first choices: StackAdapt)
- Llama 4 Maverick: neither named (first choices: StackAdapt) (alternatives: Abmatic AI, Demandbase)
- Qwen 3.7 Flash: neither named (first choices: StackAdapt) (alternatives: Raptive, Simpli.fi, Taboola, Teads)
- Muse Glimmer 30B: neither named (first choices: StackAdapt) (alternatives: Taboola / Realize, Teads)

## What the models said about LinkedIn Sponsored Content

- "Start with LinkedIn Sponsored Content for your primary native ads effort since it offers the best B2B targeting and highest intent." (MiniMax M2.5, paraphrase prompt, first choice)
- "StackAdapt and LinkedIn Sponsored Content are often the top recommendations" (Mistral Small, paraphrase prompt, first choice)
- "I'd start with LinkedIn Sponsored Content... use LinkedIn as the main B2B channel" (GPT-6 Luna, paraphrase prompt, first choice)

## What the models said about Sharethrough

- "prioritize platforms like StackAdapt (omnichannel) or Sharethrough (brand-safe in-feed) per recent analyses" (Grok 4.1 Fast, scale prompt, first choice)
- "Leverage TripleLift or Sharethrough to dynamically transform standard assets into native formats" (Gemini 3.5 Flash, comparative prompt, alternative)
- "If your goal is premium brand perception and engagement, consider Sharethrough or Nativo." (Qwen 3.7 Flash, comparative prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.