# HubSpot Marketing Hub vs Adobe Marketo Engage: which do AI models recommend for marketing automation, September 2026

GTM AI Recommendation Index, September 2026 Edition, Marketing automation and campaign management. Eleven of twelve models named HubSpot Marketing Hub first on the direct prompt; zero named Adobe Marketo Engage. Page: https://gtm-ai-index.com/marketing/marketing-automation/hubspot-marketing-hub-vs-adobe-marketo-engage/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| HubSpot Marketing Hub | 55% | #1 of 11 | 19% | 57 | 12 of 12 |
| Adobe Marketo Engage | 4% | #4 of 11 | 45% | 44 | 11 of 12 |

## The direct prompt, model by model

- Claude Haiku 4.5: hubspot marketing hub first (first choices: HubSpot Marketing Hub) (alternatives: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement)
- Gemini 3.5 Flash: hubspot marketing hub first (first choices: HubSpot Marketing Hub) (alternatives: Act-On, ActiveCampaign, Salesforce Marketing Cloud Account Engagement)
- Perplexity Sonar: hubspot marketing hub first (first choices: HubSpot Marketing Hub) (alternatives: ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement)
- Grok 4.1 Fast: hubspot marketing hub first (first choices: HubSpot Marketing Hub) (alternatives: Act-On, ActiveCampaign, Salesforce Marketing Cloud Account Engagement)
- Mistral Small: hubspot marketing hub first (first choices: HubSpot Marketing Hub) (alternatives: ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement)
- DeepSeek V4 Flash: hubspot marketing hub first (first choices: HubSpot Marketing Hub) (alternatives: 6sense, ActiveCampaign, Customer.io, Demandbase, Klaviyo, Salesforce Marketing Cloud Account Engagement)
- Llama 4 Maverick: hubspot marketing hub first (first choices: HubSpot Marketing Hub) (alternatives: ActiveCampaign, MarketBetter, Ortto)
- Qwen 3.7 Flash: hubspot marketing hub first (first choices: ActiveCampaign, HubSpot Marketing Hub) (alternatives: Brevo, Customer.io, MarketBetter, Ortto)
- Kimi K2: hubspot marketing hub first (first choices: HubSpot Marketing Hub) (alternatives: ActiveCampaign, Salesforce Marketing Cloud Account Engagement)
- GLM 4.7 FlashX: hubspot marketing hub first (first choices: ActiveCampaign, HubSpot Marketing Hub)
- MiniMax M2.5: hubspot marketing hub first (first choices: HubSpot Marketing Hub) (alternatives: Act-On, ActiveCampaign, Adobe Marketo Engage, Braze, Iterable, Salesforce Marketing Cloud Account Engagement)
- GPT-5.4 mini: neither first, one named (first choices: HubSpot Marketing Hub Professional or Enterprise) (alternatives: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement)

## What the models said about HubSpot Marketing Hub

- "HubSpot — Pricing escalation & contract lock-in ... Avoid if: You're a small business on the Starter/Free tier expecting to scale cheaply" (DeepSeek V4 Flash, negative prompt, hard negative)
- "platforms that should be avoided or approached with caution. Some of the platforms mentioned include Zoho CRM, Salesforce, and HubSpot." (Llama 4 Maverick, negative prompt, hard negative)
- "HubSpot starts at $20/month but jumps to ~$890/month for advanced automation. Avoid platforms with dramatic price jumps." (DeepSeek V4 Flash, budget prompt, hard negative)
- "HubSpot Marketing Hub is the best marketing automation platform for mid-market B2B teams needing all-in-one CRM + automation with sales alignment." (Llama 4 Maverick, paraphrase prompt, first choice)

## What the models said about Adobe Marketo Engage

- "Approach with Extra Caution (Especially for SMBs or Beginners): Adobe Marketo Engage ... Steep learning curve, outdated/non-intuitive UI ... expensive pricing" (Grok 4.1 Fast, negative prompt, hard negative)
- "Risk Score: 66/100 (High Risk)... Best avoided if: You lack dedicated technical expertise or have limited budget" (GLM 4.7 FlashX, negative prompt, hard negative)
- "comes down to HubSpot (speed and usability) vs. Marketo (power and B2B sophistication)" (Kimi K2, scale prompt, first choice)
- "I'd generally recommend Adobe Marketo Engage as the best default choice." (GPT-5.4 mini, paraphrase prompt, first choice)
- "Marketo wins for enterprise complexity" (DeepSeek V4 Flash, comparative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.