# Marketing automation and campaign management for enterprise buyers: what AI models recommend, September 2026

GTM AI Recommendation Index, September 2026 Edition. Asked as "marketing automation platform" and as "marketing automation and campaign management tool", six framings each, to twelve models with search on, on behalf of an enterprise B2B company. Page: https://gtm-ai-index.com/marketing/marketing-automation/enterprise/

**Standing:** Adobe Marketo Engage leads with 57% of first choices; verdict clear leader. 46 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Adobe Marketo Engage | 57% | 23% | 61 |
| 2 | Salesforce Marketing Cloud | 15% | 29% | 45 |
| 3 | HubSpot Marketing Hub | 15% | 34% | 62 |
| 4 | Salesforce Marketing Cloud Account Engagement | 4% | 29% | 38 |
| 5 | Oracle Eloqua | 2% | 22% | 50 |
| 6 | Braze | 0% | 17% | 23 |
| 7 | Iterable | 0% | 7% | 15 |
| 8 | Klaviyo | 0% | 36% | 11 |
| 9 | ActiveCampaign | 0% | 43% | 23 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: no first choice
- GPT-5.4 mini: Adobe Marketo Engage; alternatives Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
- Gemini 3.5 Flash: Adobe Marketo Engage, HubSpot Marketing Hub; alternatives Salesforce Marketing Cloud Account Engagement
- Perplexity Sonar: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud
- Grok 4.1 Fast: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement; alternatives ActiveCampaign, HubSpot Marketing Hub, Microsoft Dynamics 365 Sales, Oracle Eloqua
- Mistral Small: Adobe Marketo Engage; alternatives ActiveCampaign, HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
- DeepSeek V4 Flash: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
- Llama 4 Maverick: Adobe Marketo Engage; alternatives ActiveCampaign, HubSpot Marketing Hub, Salesforce Marketing Cloud
- Qwen 3.7 Flash: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
- Kimi K2: Adobe Marketo Engage; alternatives HubSpot Marketing Hub
- GLM 4.7 FlashX: Adobe Marketo Engage; alternatives Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
- MiniMax M2.5: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement

## Sources the answers cite

21 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- insiderone.com: 8 answers, 13 citations
- ventureharbour.com: 8 answers, 11 citations
- gartner.com: 7 answers, 13 citations
- improvado.io: 7 answers, 8 citations
- toolradar.com: 5 answers, 6 citations
- digitalapplied.com: 5 answers, 5 citations
- drip.com: 5 answers, 5 citations
- maestra.io: 4 answers, 5 citations

Pages named in the most answers:

- https://gartner.com/reviews/market/b2b-marketing-automation-platforms (6 answers)
- https://improvado.io/blog/top-enterprise-marketing-platforms (6 answers)
- https://insiderone.com/best-marketing-automation-tools-smbs-enterprises (6 answers)
- https://ventureharbour.com/marketing-automation-software (6 answers)
- https://digitalapplied.com/blog/marketing-automation-platform-comparison-2026 (5 answers)
- https://drip.com/blog/best-marketing-automation-platforms (5 answers)
- https://insiderone.com/best-enterprise-marketing-automation-tools (5 answers)
- https://ventureharbour.com/top-enterprise-email-marketing-automation-crm (5 answers)
- https://prometheusagency.co/insights/top-marketing-automation-platforms (4 answers)
- https://toolradar.com/guides/best-marketing-automation-software (4 answers)

## Warned against

- HubSpot Marketing Hub: 21 of 62 labels negative. "platforms like HubSpot recently shifted to a strict seat-based pricing model... $75,000 per month ($900,000 per year) just in seat licensing" (Gemini 3.5 Flash, budget prompt)
- Oracle Eloqua: 11 of 50 labels negative. "one comparison specifically says to avoid it unless you already have an Eloqua environment" (Perplexity Sonar, negative prompt)
- Adobe Marketo Engage: 14 of 61 labels negative. "Quote-based pricing with no transparency; Growth tier caps at 10 users; costs scale unpredictably" (Kimi K2, budget prompt)
- Salesforce Marketing Cloud: 13 of 45 labels negative. "it is highly unpredictable when looking for flat-rate, predictable total cost of ownership" (Gemini 3.5 Flash, budget prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.