# ActiveCampaign vs Mailchimp: which do AI models recommend for marketing automation, October 2026

GTM AI Recommendation Index, October 2026 Edition, Marketing automation and campaign management. One of fourteen models named ActiveCampaign first on the direct prompt; zero named Mailchimp. Page: https://gtm-ai-index.com/marketing/marketing-automation/activecampaign-vs-mailchimp/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| ActiveCampaign | 6% | #3 of 11 | 7% | 58 | 14 of 14 |
| Mailchimp | 2% | #4 of 11 | 43% | 30 | 13 of 14 |

## The direct prompt, model by model

- Kimi K2: activecampaign first (first choices: ActiveCampaign, HubSpot Marketing Hub)
- Claude Haiku 4.5: neither first, one named (first choices: HubSpot Marketing Hub) (alternatives: ActiveCampaign, Adobe Marketo Engage)
- Gemini 3.5 Flash: neither first, one named (first choices: HubSpot Marketing Hub) (alternatives: ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement)
- Perplexity Sonar: neither first, one named (first choices: HubSpot Marketing Hub) (alternatives: 6sense, ActiveCampaign, Adobe Marketo Engage, Customer.io, Demandbase)
- Mistral Small: neither first, one named (first choices: HubSpot Marketing Hub) (alternatives: Act-On, ActiveCampaign, Salesforce Marketing Cloud Account Engagement)
- DeepSeek V4 Flash: neither first, one named (first choices: HubSpot Marketing Hub) (alternatives: ActiveCampaign, Salesforce Marketing Cloud Account Engagement)
- Qwen 3.7 Flash: neither first, one named (first choices: HubSpot Marketing Hub) (alternatives: ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement)
- GLM 4.7 FlashX: neither first, one named (first choices: HubSpot Marketing Hub) (alternatives: ActiveCampaign)
- MiniMax M2.5: neither first, one named (first choices: HubSpot Marketing Hub) (alternatives: ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement)
- Muse Glimmer 30B: neither first, one named (first choices: HubSpot Marketing Hub) (alternatives: ActiveCampaign, Salesforce Marketing Cloud Account Engagement)
- GPT-5.4 mini: neither named (first choices: HubSpot Marketing Hub) (alternatives: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement)
- Grok 4.1 Fast: neither named (first choices: HubSpot Marketing Hub) (alternatives: Adobe Marketo Engage, Microsoft Dynamics 365 Customer Insights, Salesforce Marketing Cloud Account Engagement)
- Llama 4 Maverick: neither named (alternatives: Act-On, Adobe Marketo Engage, HubSpot Marketing Hub)
- GPT-6 Luna: neither named (first choices: HubSpot Marketing Hub) (alternatives: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement)

## What the models said about ActiveCampaign

- "ActiveCampaign — *especially for new signups* after the Nov 2025 contact-billing change." (DeepSeek V4 Flash, negative prompt, hard negative)
- "Cautious for teams with no automation experience or very tight budgets that scale quickly on contact volume." (Muse Glimmer 30B, negative prompt, soft negative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.