# Yext vs Semrush Local: which do AI models recommend for local listings, October 2026

GTM AI Recommendation Index, October 2026 Edition, Local listings management. Three of fourteen models named Yext first on the direct prompt; one named Semrush Local. Page: https://gtm-ai-index.com/marketing/local-listings-management/yext-vs-semrush-local/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Yext | 10% | #4 of 10 | 39% | 62 | 14 of 14 |
| Semrush Local | 4% | #5 of 10 | 13% | 31 | 12 of 14 |

## The direct prompt, model by model

- Claude Haiku 4.5: yext first (first choices: Yext) (alternatives: Birdeye, BrightLocal, SOCi, Synup)
- GPT-5.4 mini: yext first (first choices: Yext) (alternatives: Uberall)
- Mistral Small: yext first (first choices: Birdeye, Yext) (alternatives: Moz Local, Synup)
- Gemini 3.5 Flash: semrush local first (first choices: Semrush Local) (alternatives: BrightLocal, Synup, Whitespark)
- Perplexity Sonar: neither first, one named (first choices: Synup) (alternatives: BrightLocal, Semrush Listing Management, Uberall, Yext)
- Grok 4.1 Fast: neither first, one named (first choices: BrightLocal) (alternatives: Moz Local, Synup, Yext)
- DeepSeek V4 Flash: neither first, one named (first choices: BrightLocal) (alternatives: Semrush Local, Synup, Uberall)
- Llama 4 Maverick: neither first, one named (first choices: BrightLocal Track, Synup) (alternatives: Birdeye, Moz Local, Yext)
- GLM 4.7 FlashX: neither first, one named (first choices: BrightLocal) (alternatives: LocaliQ, Semrush Local, Yext)
- MiniMax M2.5: neither first, one named (first choices: BrightLocal) (alternatives: Synup, Yext)
- GPT-6 Luna: neither first, one named (first choices: BrightLocal) (alternatives: Yext)
- Qwen 3.7 Flash: neither named (first choices: Synup) (alternatives: BrightLocal, Uberall)
- Kimi K2: neither named (first choices: BrightLocal) (alternatives: SOCi, Semrush Listing Management, Synup)
- Muse Glimmer 30B: neither named (first choices: BrightLocal, Synup) (alternatives: Semrush Listing Management)

## What the models said about Yext

- "Why You Should Likely Avoid Yext (For Now) ... it is usually not recommended for a mid-sized B2B company." (Gemini 3.5 Flash, paraphrase prompt, hard negative)
- "High Caution: Yext ... Expensive pricing ... "Rented" listing model ... Trustpilot rating: Only 1.6/5 ("Bad")" (Kimi K2, negative prompt, hard negative)
- "One of the most established platforms, offering extensive directory coverage and real-time updates... Yext and Uberall are preferred for multi-location or enterprise businesses" (Mistral Small, comparative prompt, first choice)
- "If you have hundreds of locations and need real-time data control: Choose Yext (or Uberall, its primary enterprise competitor)." (Gemini 3.5 Flash, comparative prompt, first choice)
- "Yext: The enterprise gold standard. Highly powerful, robust API, excellent local pages product, but usually the most expensive." (Gemini 3.5 Flash, scale prompt, first choice)

## What the models said about Semrush Local

- "Semrush Local Pro is another option, but it's listed at $60/month per location billed annually, so it costs more for listings management alone." (GPT-6 Luna, budget prompt, soft negative)
- "though it may lack some of the advanced enterprise workflow permissions of a standalone Yext/Uberall" (Gemini 3.5 Flash, scale prompt, soft negative)
- "Semrush Local starts at $30/mo per location billed annually ... but these are generally pricier" (GPT-5.4 mini, budget prompt, soft negative)
- "I'd most likely recommend Semrush Local as the default choice." (GPT-5.4 mini, paraphrase prompt, first choice)
- "adding Semrush Local is almost always the most efficient path" (Gemini 3.5 Flash, direct prompt, first choice)
- "The integration with your existing keyword and competitive research data reduces tool sprawl, though multi-location workflows aren't as robust" (Kimi K2, paraphrase prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.