# Synup vs Yext: which do AI models recommend for local listings, October 2026

GTM AI Recommendation Index, October 2026 Edition, Local listings management. Four of fourteen models named Synup first on the direct prompt; three named Yext. Page: https://gtm-ai-index.com/marketing/local-listings-management/synup-vs-yext/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Synup | 10% | #3 of 10 | 5% | 37 | 12 of 14 |
| Yext | 10% | #4 of 10 | 39% | 62 | 14 of 14 |

## The direct prompt, model by model

- Perplexity Sonar: synup first (first choices: Synup) (alternatives: BrightLocal, Semrush Listing Management, Uberall, Yext)
- Llama 4 Maverick: synup first (first choices: BrightLocal Track, Synup) (alternatives: Birdeye, Moz Local, Yext)
- Qwen 3.7 Flash: synup first (first choices: Synup) (alternatives: BrightLocal, Uberall)
- Muse Glimmer 30B: synup first (first choices: BrightLocal, Synup) (alternatives: Semrush Listing Management)
- Claude Haiku 4.5: yext first (first choices: Yext) (alternatives: Birdeye, BrightLocal, SOCi, Synup)
- GPT-5.4 mini: yext first (first choices: Yext) (alternatives: Uberall)
- Mistral Small: yext first (first choices: Birdeye, Yext) (alternatives: Moz Local, Synup)
- Gemini 3.5 Flash: neither first, one named (first choices: Semrush Local) (alternatives: BrightLocal, Synup, Whitespark)
- Grok 4.1 Fast: neither first, one named (first choices: BrightLocal) (alternatives: Moz Local, Synup, Yext)
- DeepSeek V4 Flash: neither first, one named (first choices: BrightLocal) (alternatives: Semrush Local, Synup, Uberall)
- Kimi K2: neither first, one named (first choices: BrightLocal) (alternatives: SOCi, Semrush Listing Management, Synup)
- GLM 4.7 FlashX: neither first, one named (first choices: BrightLocal) (alternatives: LocaliQ, Semrush Local, Yext)
- MiniMax M2.5: neither first, one named (first choices: BrightLocal) (alternatives: Synup, Yext)
- GPT-6 Luna: neither first, one named (first choices: BrightLocal) (alternatives: Yext)

## What the models said about Synup

- "Pricing shown is agency‑oriented; may be higher than very small‑business budgets." (GLM 4.7 FlashX, budget prompt, soft negative)
- "described as powerful, but with a significant learning curve" (Perplexity Sonar, negative prompt, soft negative)
- "the strongest default choice is usually Synup if you need scalable multi-location control and centralized updates" (Perplexity Sonar, direct prompt, first choice)
- "If you want a dedicated, cost-effective listings + reputation stack with agency/white-label options: Synup" (Muse Glimmer 30B, direct prompt, first choice)
- "Moz Local and Synup are both highly recommended as affordable local listings management platforms" (Mistral Small, budget prompt, first choice)

## What the models said about Yext

- "Why You Should Likely Avoid Yext (For Now) ... it is usually not recommended for a mid-sized B2B company." (Gemini 3.5 Flash, paraphrase prompt, hard negative)
- "High Caution: Yext ... Expensive pricing ... "Rented" listing model ... Trustpilot rating: Only 1.6/5 ("Bad")" (Kimi K2, negative prompt, hard negative)
- "One of the most established platforms, offering extensive directory coverage and real-time updates... Yext and Uberall are preferred for multi-location or enterprise businesses" (Mistral Small, comparative prompt, first choice)
- "If you have hundreds of locations and need real-time data control: Choose Yext (or Uberall, its primary enterprise competitor)." (Gemini 3.5 Flash, comparative prompt, first choice)
- "Yext: The enterprise gold standard. Highly powerful, robust API, excellent local pages product, but usually the most expensive." (Gemini 3.5 Flash, scale prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.