# Semrush Local vs Whitespark: which do AI models recommend for local listings, October 2026

GTM AI Recommendation Index, October 2026 Edition, Local listings management. One of fourteen models named Semrush Local first on the direct prompt; zero named Whitespark. Page: https://gtm-ai-index.com/marketing/local-listings-management/semrush-local-vs-whitespark/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Semrush Local | 4% | #5 of 10 | 13% | 31 | 12 of 14 |
| Whitespark | 4% | #6 of 10 | 17% | 18 | 9 of 14 |

## The direct prompt, model by model

- Gemini 3.5 Flash: semrush local first (first choices: Semrush Local) (alternatives: BrightLocal, Synup, Whitespark)
- DeepSeek V4 Flash: neither first, one named (first choices: BrightLocal) (alternatives: Semrush Local, Synup, Uberall)
- GLM 4.7 FlashX: neither first, one named (first choices: BrightLocal) (alternatives: LocaliQ, Semrush Local, Yext)
- Claude Haiku 4.5: neither named (first choices: Yext) (alternatives: Birdeye, BrightLocal, SOCi, Synup)
- GPT-5.4 mini: neither named (first choices: Yext) (alternatives: Uberall)
- Perplexity Sonar: neither named (first choices: Synup) (alternatives: BrightLocal, Semrush Listing Management, Uberall, Yext)
- Grok 4.1 Fast: neither named (first choices: BrightLocal) (alternatives: Moz Local, Synup, Yext)
- Mistral Small: neither named (first choices: Birdeye, Yext) (alternatives: Moz Local, Synup)
- Llama 4 Maverick: neither named (first choices: BrightLocal Track, Synup) (alternatives: Birdeye, Moz Local, Yext)
- Qwen 3.7 Flash: neither named (first choices: Synup) (alternatives: BrightLocal, Uberall)
- Kimi K2: neither named (first choices: BrightLocal) (alternatives: SOCi, Semrush Listing Management, Synup)
- MiniMax M2.5: neither named (first choices: BrightLocal) (alternatives: Synup, Yext)
- GPT-6 Luna: neither named (first choices: BrightLocal) (alternatives: Yext)
- Muse Glimmer 30B: neither named (first choices: BrightLocal, Synup) (alternatives: Semrush Listing Management)

## What the models said about Semrush Local

- "Semrush Local Pro is another option, but it's listed at $60/month per location billed annually, so it costs more for listings management alone." (GPT-6 Luna, budget prompt, soft negative)
- "though it may lack some of the advanced enterprise workflow permissions of a standalone Yext/Uberall" (Gemini 3.5 Flash, scale prompt, soft negative)
- "Semrush Local starts at $30/mo per location billed annually ... but these are generally pricier" (GPT-5.4 mini, budget prompt, soft negative)
- "I'd most likely recommend Semrush Local as the default choice." (GPT-5.4 mini, paraphrase prompt, first choice)
- "adding Semrush Local is almost always the most efficient path" (Gemini 3.5 Flash, direct prompt, first choice)
- "The integration with your existing keyword and competitive research data reduces tool sprawl, though multi-location workflows aren't as robust" (Kimi K2, paraphrase prompt, alternative)

## What the models said about Whitespark

- ""BrightLocal and Whitespark are okay, but they toss you into a lot of really low quality, trashy directories."" (Muse Glimmer 30B, negative prompt, soft negative)
- "limited features beyond ranking/reporting, so it may not be enough if you need full listings governance" (Perplexity Sonar, negative prompt, soft negative)
- "Not a full listings management platform — more of a specialized citation tool." (DeepSeek V4 Flash, comparative prompt, soft negative)
- "The Best "One-Time Fee" Option: Whitespark ... It is the most cost-effective way to get a clean, highly authoritative listing footprint without a recurring software bill." (Gemini 3.5 Flash, budget prompt, first choice)
- "Whitespark stands out as one of the most affordable local listings management platforms, with entry-level pricing as low as $1/month" (Grok 4.1 Fast, budget prompt, first choice)
- "Select tools like Whitespark or BrightLocal build listings manually and give you full ownership of the accounts" (Gemini 3.5 Flash, negative prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.