# BrightLocal vs Yext: which do AI models recommend for local listings, October 2026

GTM AI Recommendation Index, October 2026 Edition, Local listings management. Seven of fourteen models named BrightLocal first on the direct prompt; three named Yext. Page: https://gtm-ai-index.com/marketing/local-listings-management/brightlocal-vs-yext/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| BrightLocal | 33% | #1 of 10 | 10% | 58 | 13 of 14 |
| Yext | 10% | #4 of 10 | 39% | 62 | 14 of 14 |

## The direct prompt, model by model

- Grok 4.1 Fast: brightlocal first (first choices: BrightLocal) (alternatives: Moz Local, Synup, Yext)
- DeepSeek V4 Flash: brightlocal first (first choices: BrightLocal) (alternatives: Semrush Local, Synup, Uberall)
- Kimi K2: brightlocal first (first choices: BrightLocal) (alternatives: SOCi, Semrush Listing Management, Synup)
- GLM 4.7 FlashX: brightlocal first (first choices: BrightLocal) (alternatives: LocaliQ, Semrush Local, Yext)
- MiniMax M2.5: brightlocal first (first choices: BrightLocal) (alternatives: Synup, Yext)
- GPT-6 Luna: brightlocal first (first choices: BrightLocal) (alternatives: Yext)
- Muse Glimmer 30B: brightlocal first (first choices: BrightLocal, Synup) (alternatives: Semrush Listing Management)
- Claude Haiku 4.5: yext first (first choices: Yext) (alternatives: Birdeye, BrightLocal, SOCi, Synup)
- GPT-5.4 mini: yext first (first choices: Yext) (alternatives: Uberall)
- Mistral Small: yext first (first choices: Birdeye, Yext) (alternatives: Moz Local, Synup)
- Gemini 3.5 Flash: neither first, one named (first choices: Semrush Local) (alternatives: BrightLocal, Synup, Whitespark)
- Perplexity Sonar: neither first, one named (first choices: Synup) (alternatives: BrightLocal, Semrush Listing Management, Uberall, Yext)
- Llama 4 Maverick: neither first, one named (first choices: BrightLocal Track, Synup) (alternatives: Birdeye, Moz Local, Yext)
- Qwen 3.7 Flash: neither first, one named (first choices: Synup) (alternatives: BrightLocal, Uberall)

## What the models said about BrightLocal

- "Platforms like BrightLocal offer free trials and low-cost monitoring tools, though their core automated publishing features usually require a paid plan." (Qwen 3.7 Flash, budget prompt, soft negative)
- "BrightLocal's citation services can be inexpensive on a per-listing basis, but it is not the cheapest all-in-one software option" (Perplexity Sonar, budget prompt, soft negative)
- ""BrightLocal and Whitespark are okay, but they toss you into a lot of really low quality, trashy directories."" (Muse Glimmer 30B, negative prompt, soft negative)
- "BrightLocal is the most well-rounded option, combining listings management with rank tracking, review monitoring, and audit tools." (Kimi K2, comparative prompt, first choice)
- "For a U.S. small business, I'd pick BrightLocal if you want an ongoing listings-management platform without paying enterprise prices." (GPT-6 Luna, budget prompt, first choice)
- "The Best Overall: BrightLocal ... the gold standard for mid-sized companies managing 5 to 50+ locations." (Gemini 3.5 Flash, paraphrase prompt, first choice)

## What the models said about Yext

- "Why You Should Likely Avoid Yext (For Now) ... it is usually not recommended for a mid-sized B2B company." (Gemini 3.5 Flash, paraphrase prompt, hard negative)
- "High Caution: Yext ... Expensive pricing ... "Rented" listing model ... Trustpilot rating: Only 1.6/5 ("Bad")" (Kimi K2, negative prompt, hard negative)
- "One of the most established platforms, offering extensive directory coverage and real-time updates... Yext and Uberall are preferred for multi-location or enterprise businesses" (Mistral Small, comparative prompt, first choice)
- "If you have hundreds of locations and need real-time data control: Choose Yext (or Uberall, its primary enterprise competitor)." (Gemini 3.5 Flash, comparative prompt, first choice)
- "Yext: The enterprise gold standard. Highly powerful, robust API, excellent local pages product, but usually the most expensive." (Gemini 3.5 Flash, scale prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.