# BrightLocal vs Moz Local: which do AI models recommend for local listings, October 2026

GTM AI Recommendation Index, October 2026 Edition, Local listings management. Seven of fourteen models named BrightLocal first on the direct prompt; zero named Moz Local. Page: https://gtm-ai-index.com/marketing/local-listings-management/brightlocal-vs-moz-local/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| BrightLocal | 33% | #1 of 10 | 10% | 58 | 13 of 14 |
| Moz Local | 20% | #2 of 10 | 17% | 48 | 13 of 14 |

## The direct prompt, model by model

- Grok 4.1 Fast: brightlocal first (first choices: BrightLocal) (alternatives: Moz Local, Synup, Yext)
- DeepSeek V4 Flash: brightlocal first (first choices: BrightLocal) (alternatives: Semrush Local, Synup, Uberall)
- Kimi K2: brightlocal first (first choices: BrightLocal) (alternatives: SOCi, Semrush Listing Management, Synup)
- GLM 4.7 FlashX: brightlocal first (first choices: BrightLocal) (alternatives: LocaliQ, Semrush Local, Yext)
- MiniMax M2.5: brightlocal first (first choices: BrightLocal) (alternatives: Synup, Yext)
- GPT-6 Luna: brightlocal first (first choices: BrightLocal) (alternatives: Yext)
- Muse Glimmer 30B: brightlocal first (first choices: BrightLocal, Synup) (alternatives: Semrush Listing Management)
- Claude Haiku 4.5: neither first, one named (first choices: Yext) (alternatives: Birdeye, BrightLocal, SOCi, Synup)
- Gemini 3.5 Flash: neither first, one named (first choices: Semrush Local) (alternatives: BrightLocal, Synup, Whitespark)
- Perplexity Sonar: neither first, one named (first choices: Synup) (alternatives: BrightLocal, Semrush Listing Management, Uberall, Yext)
- Mistral Small: neither first, one named (first choices: Birdeye, Yext) (alternatives: Moz Local, Synup)
- Llama 4 Maverick: neither first, one named (first choices: BrightLocal Track, Synup) (alternatives: Birdeye, Moz Local, Yext)
- Qwen 3.7 Flash: neither first, one named (first choices: Synup) (alternatives: BrightLocal, Uberall)
- GPT-5.4 mini: neither named (first choices: Yext) (alternatives: Uberall)

## What the models said about BrightLocal

- "Platforms like BrightLocal offer free trials and low-cost monitoring tools, though their core automated publishing features usually require a paid plan." (Qwen 3.7 Flash, budget prompt, soft negative)
- "BrightLocal's citation services can be inexpensive on a per-listing basis, but it is not the cheapest all-in-one software option" (Perplexity Sonar, budget prompt, soft negative)
- ""BrightLocal and Whitespark are okay, but they toss you into a lot of really low quality, trashy directories."" (Muse Glimmer 30B, negative prompt, soft negative)
- "BrightLocal is the most well-rounded option, combining listings management with rank tracking, review monitoring, and audit tools." (Kimi K2, comparative prompt, first choice)
- "For a U.S. small business, I'd pick BrightLocal if you want an ongoing listings-management platform without paying enterprise prices." (GPT-6 Luna, budget prompt, first choice)
- "The Best Overall: BrightLocal ... the gold standard for mid-sized companies managing 5 to 50+ locations." (Gemini 3.5 Flash, paraphrase prompt, first choice)

## What the models said about Moz Local

- "Moz Local does not cover as many secondary directories as competitors... Acceptable for very simple needs, but insufficient for multi-location" (Qwen 3.7 Flash, negative prompt, soft negative)
- "Outdated technology compared to direct-API solutions like Yext; lacks modern engagement features" (Qwen 3.7 Flash, comparative prompt, soft negative)
- "too simplistic for multi-location B2B needs (no deep rank tracking or competitor analysis)" (DeepSeek V4 Flash, paraphrase prompt, soft negative)
- "Moz Local is the strongest default choice because it is consistently described as one of the cheapest credible paid options" (Perplexity Sonar, budget prompt, first choice)
- "The best local listings management platform for a company with a limited budget is Moz Local, which starts at $14/month" (Llama 4 Maverick, budget prompt, first choice)
- "look for monthly, non-contract tools like BrightLocal or Moz Local, which are a fraction of the cost" (Gemini 3.5 Flash, negative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.