# Landing pages and interactive content for small business buyers: what AI models recommend, September 2026

GTM AI Recommendation Index, September 2026 Edition. Asked as "landing page builder" and as "landing page and interactive content tool", six framings each, to twelve models with search on, on behalf of a small B2B company. Page: https://gtm-ai-index.com/marketing/landing-pages-and-interactive-content/smb/

**Standing:** Leadpages leads with 26% of first choices; verdict contested. 53 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Leadpages | 26% | 18% | 57 |
| 2 | Unbounce | 17% | 28% | 53 |
| 3 | Carrd | 13% | 0% | 32 |
| 4 | Landingi | 9% | 19% | 32 |
| 5 | HubSpot Landing Pages | 8% | 11% | 27 |
| 6 | MailerLite | 6% | 8% | 12 |
| 7 | Instapage | 2% | 46% | 37 |
| 8 | Swipe Pages | 0% | 7% | 15 |
| 9 | Webflow | 0% | 10% | 10 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: HubSpot Marketing Hub; alternatives MailerLite, Perspective
- GPT-5.4 mini: Leadpages; alternatives Unbounce, Webflow
- Gemini 3.5 Flash: Unbounce; alternatives HubSpot Landing Pages, Landingi, Leadpages
- Perplexity Sonar: Leadpages; alternatives Carrd, HubSpot Landing Pages, Unbounce
- Grok 4.1 Fast: Landingi, Leadpages; alternatives Carrd, HubSpot Landing Pages, Unbounce
- Mistral Small: Leadpages; alternatives Carrd, HubSpot Landing Pages, Unbounce
- DeepSeek V4 Flash: Leadpages; alternatives Carrd, Unbounce
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Leadpages; alternatives HubSpot Landing Pages, Unbounce, Zoho LandingPage
- Kimi K2: HubSpot Landing Pages; alternatives Landingi, Leadpages, Unbounce
- GLM 4.7 FlashX: Leadpages; alternatives Unbounce, Zoho LandingPage
- MiniMax M2.5: HubSpot Landing Pages, Leadpages; alternatives Landingi, Unbounce

## Sources the answers cite

20 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- perspective.co: 7 answers, 9 citations
- zapier.com: 7 answers, 7 citations
- prismic.io: 6 answers, 7 citations
- emailvendorselection.com: 6 answers, 6 citations
- unbounce.com: 6 answers, 6 citations
- zoho.com: 6 answers, 6 citations
- emailtooltester.com: 5 answers, 7 citations
- leadpages.com: 5 answers, 7 citations

Pages named in the most answers:

- https://zapier.com/blog/best-landing-page-builders (7 answers)
- https://emailvendorselection.com/best-landing-page-builders (6 answers)
- https://prismic.io/blog/the-12-best-landing-page-builders-detailed-comparison (6 answers)
- https://emailtooltester.com/en/blog/best-landing-page-builder (5 answers)
- https://perspective.co/article/best-landing-page-builder (5 answers)
- https://softr.io/blog/best-landing-page-builder (5 answers)
- https://fitsmallbusiness.com/best-landing-page-builders (4 answers)
- https://guideflow.com/blog/best-landing-page-builders (4 answers)
- https://ventureharbour.com/best-landing-page-builders (4 answers)
- https://websiteplanet.com/landing-page-creators (4 answers)

## Warned against

- Instapage: 17 of 37 labels negative. "strict visitor caps (15K-30K/month) lead to overages; complaints of account cancellations without notice, predatory auto-renewals" (Grok 4.1 Fast, negative prompt)
- Unbounce: 15 of 53 labels negative. "Strongly Avoid or Use Extreme Caution:
1. Unbounce
   - Why? Harsh Trustpilot score (1.7/5 from 181+ reviews) due to aggressive price hikes" (Grok 4.1 Fast, negative prompt)
- Leadpages: 10 of 57 labels negative. "Trustpilot 2.2/5 (441 reviews) highlights sudden 100-300% price increases, denied refunds, poor support" (Grok 4.1 Fast, negative prompt)
- ClickFunnels: 8 of 9 labels negative. "Verdict: Unless you're already deep in the "funnel hacker" ecosystem, avoid. The billing issues alone are dealbreakers." (Kimi K2, negative prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.