# Landing pages and interactive content: what AI models recommend, September 2026

GTM AI Recommendation Index, September 2026 Edition. Asked as "landing page builder" and as "landing page and interactive content tool", six framings each, to twelve models with search on, on behalf of a mid-market B2B company. Page: https://gtm-ai-index.com/marketing/landing-pages-and-interactive-content/

**Standing:** Unbounce leads with 28% of first choices; verdict contested. 57 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Unbounce | 28% | 13% | 55 |
| 2 | Carrd | 12% | 9% | 32 |
| 3 | Outgrow | 12% | 0% | 10 |
| 4 | Leadpages | 11% | 14% | 49 |
| 5 | Instapage | 9% | 7% | 42 |
| 6 | Landingi | 7% | 11% | 28 |
| 7 | involve.me | 4% | 10% | 10 |
| 8 | HubSpot Landing Pages | 2% | 9% | 22 |
| 9 | MailerLite | 2% | 0% | 14 |
| 10 | Webflow | 0% | 9% | 22 |
| 11 | Swipe Pages | 0% | 0% | 19 |
| 12 | GetResponse | 0% | 20% | 10 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: HubSpot Content Hub; alternatives Instapage, Leadpages, Unbounce, Webflow
- GPT-5.4 mini: Unbounce; alternatives HubSpot Marketing Hub, Leadpages
- Gemini 3.5 Flash: HubSpot Content Hub, Unbounce; alternatives Instapage, Webflow
- Perplexity Sonar: Leadpages; alternatives HubSpot Landing Pages, Instapage, Swipe Pages, Unbounce
- Grok 4.1 Fast: Unbounce; alternatives HubSpot Landing Pages, Instapage, Leadpages
- Mistral Small: HubSpot Content Hub; alternatives Instapage, Leadpages, Unbounce
- DeepSeek V4 Flash: Unbounce; alternatives HubSpot Landing Pages, Instapage, Leadpages, Webflow
- Llama 4 Maverick: Landingi; alternatives HubSpot Landing Pages, Leadpages, Unbounce
- Qwen 3.7 Flash: HubSpot Landing Pages; alternatives Landingi, Leadpages, Unbounce
- Kimi K2: Leadpages, Unbounce; alternatives Instapage, Swipe Pages
- GLM 4.7 FlashX: Unbounce; alternatives Carrd, Instapage, Landingi, Leadpages
- MiniMax M2.5: Instapage; alternatives Leadpages, Unbounce

## Sources the answers cite

18 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- websiteplanet.com: 7 answers, 7 citations
- perspective.co: 6 answers, 8 citations
- emailvendorselection.com: 6 answers, 6 citations
- ventureharbour.com: 6 answers, 6 citations
- zapier.com: 6 answers, 6 citations
- zoho.com: 6 answers, 6 citations
- emailtooltester.com: 5 answers, 7 citations
- prismic.io: 5 answers, 6 citations

Pages named in the most answers:

- https://emailvendorselection.com/best-landing-page-builders (6 answers)
- https://ventureharbour.com/best-landing-page-builders (6 answers)
- https://websiteplanet.com/landing-page-creators (6 answers)
- https://zapier.com/blog/best-landing-page-builders (6 answers)
- https://zoho.com/landingpage/bootcamp/best-landing-page-builders.html (5 answers)
- https://convertri.com/best-landing-page-builder (4 answers)
- https://emailtooltester.com/en/blog/best-landing-page-builder (4 answers)
- https://perspective.co/article/best-landing-page-builder (4 answers)
- https://prismic.io/blog/the-12-best-landing-page-builders-detailed-comparison (4 answers)
- https://emailtooltester.com/en/blog/free-landing-page (3 answers)

## Warned against

- ClickFunnels: 6 of 8 labels negative. "Avoid completely if: You're on a budget and need just clean landing pages (skip ClickFunnels/Kartra)" (Qwen 3.7 Flash, negative prompt)
- Leadpages: 7 of 49 labels negative. "Avoid for billing/reputation: Unbounce ... ClickFunnels, Leadpages \u2014 or use them with extreme vigilance" (DeepSeek V4 Flash, negative prompt)
- Unbounce: 7 of 55 labels negative. "Avoid for billing/reputation: Unbounce (especially on price)" (DeepSeek V4 Flash, negative prompt)
- Landingsite.ai: 3 of 3 labels negative. "Builders to Avoid Entirely: landingsite.ai ... Accusations of scams" (Grok 4.1 Fast, negative prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.