# Carrd vs Instapage: which do AI models recommend for landing pages, September 2026

GTM AI Recommendation Index, September 2026 Edition, Landing pages and interactive content. Zero of twelve models named Carrd first on the direct prompt; one named Instapage. Page: https://gtm-ai-index.com/marketing/landing-pages-and-interactive-content/carrd-vs-instapage/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Carrd | 12% | #2 of 12 | 9% | 32 | 12 of 12 |
| Instapage | 9% | #5 of 12 | 7% | 42 | 12 of 12 |

## The direct prompt, model by model

- MiniMax M2.5: instapage first (first choices: Instapage) (alternatives: Leadpages, Unbounce)
- Claude Haiku 4.5: neither first, one named (first choices: HubSpot Content Hub) (alternatives: Instapage, Leadpages, Unbounce, Webflow)
- Gemini 3.5 Flash: neither first, one named (first choices: HubSpot Content Hub, Unbounce) (alternatives: Instapage, Webflow)
- Perplexity Sonar: neither first, one named (first choices: Leadpages) (alternatives: HubSpot Landing Pages, Instapage, Swipe Pages, Unbounce)
- Grok 4.1 Fast: neither first, one named (first choices: Unbounce) (alternatives: HubSpot Landing Pages, Instapage, Leadpages)
- Mistral Small: neither first, one named (first choices: HubSpot Content Hub) (alternatives: Instapage, Leadpages, Unbounce)
- DeepSeek V4 Flash: neither first, one named (first choices: Unbounce) (alternatives: HubSpot Landing Pages, Instapage, Leadpages, Webflow)
- Kimi K2: neither first, one named (first choices: Leadpages, Unbounce) (alternatives: Instapage, Swipe Pages)
- GLM 4.7 FlashX: neither first, one named (first choices: Unbounce) (alternatives: Carrd, Instapage, Landingi, Leadpages)
- GPT-5.4 mini: neither named (first choices: Unbounce) (alternatives: HubSpot Marketing Hub, Leadpages)
- Llama 4 Maverick: neither named (first choices: Landingi) (alternatives: HubSpot Landing Pages, Leadpages, Unbounce)
- Qwen 3.7 Flash: neither named (first choices: HubSpot Landing Pages) (alternatives: Landingi, Leadpages, Unbounce)

## What the models said about Carrd

- "(Avoid Carrd/Leadpages if scaling heavy.)" (Grok 4.1 Fast, scale prompt, hard negative)
- "Avoid for scale: Carrd if you foresee needing more than one page or real e-commerce." (DeepSeek V4 Flash, negative prompt, soft negative)
- "Carrd (3.1/5, but cheap at $9/year for basics—watch for data loss)" (Grok 4.1 Fast, negative prompt, soft negative)
- "The best landing page builder for a company with a limited budget is Carrd, as it is an ultra-affordable builder for simple, single-page sites" (Llama 4 Maverick, budget prompt, first choice)
- "Carrd (free) or Landingi (free plan + affordable paid tiers) offer the best combination of features and value" (Kimi K2, budget prompt, first choice)
- "Carrd is the undisputed champion... If you have $20 to spend for the entire year, go with Carrd." (Gemini 3.5 Flash, budget prompt, first choice)

## What the models said about Instapage

- "Unbounce and Instapage cap monthly traffic by plan tier. At 50,000+ visitors, the wrong tool can double or triple your bill." (MiniMax M2.5, negative prompt, soft negative)
- "Unbounce and Instapage are repeatedly described this way in comparison guides" (Perplexity Sonar, negative prompt, soft negative)
- "Cons: Slow loading editor, slow customer support response times" (Mistral Small, negative prompt, soft negative)
- "The Pure-Play Enterprise Standard: Instapage or Unbounce ... Built specifically for high-velocity PPC marketing." (Gemini 3.5 Flash, scale prompt, first choice)
- "leaders here: Instapage for governance/enterprise... only Instapage publicly holds it in this space)" (DeepSeek V4 Flash, scale prompt, first choice)
- "Choose Unbounce or Instapage if you are running Google/Meta Ads and need AI-optimized pages" (Gemini 3.5 Flash, comparative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.