# HubSpot Marketing Hub vs ActiveCampaign: which do AI models recommend for ecommerce marketing, September 2026

GTM AI Recommendation Index, September 2026 Edition, Ecommerce marketing. Eight of twelve models named HubSpot Marketing Hub first on the direct prompt; zero named ActiveCampaign. Page: https://gtm-ai-index.com/marketing/ecommerce-marketing/hubspot-marketing-hub-vs-activecampaign/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| HubSpot Marketing Hub | 36% | #1 of 10 | 15% | 34 | 12 of 12 |
| ActiveCampaign | 2% | #6 of 10 | 12% | 26 | 10 of 12 |

## The direct prompt, model by model

- Claude Haiku 4.5: hubspot marketing hub first (first choices: BigCommerce B2B Edition, HubSpot Marketing Hub) (alternatives: OroCommerce)
- GPT-5.4 mini: hubspot marketing hub first (first choices: HubSpot Marketing Hub) (alternatives: Adobe Commerce, BigCommerce, Salesforce B2B Commerce)
- Gemini 3.5 Flash: hubspot marketing hub first (first choices: HubSpot Marketing Hub) (alternatives: ActiveCampaign, Klaviyo, Salesforce Marketing Cloud Account Engagement)
- Grok 4.1 Fast: hubspot marketing hub first (first choices: HubSpot Marketing Hub) (alternatives: ActiveCampaign, BigCommerce B2B Edition, Klaviyo, Salesforce Marketing Cloud Account Engagement)
- Mistral Small: hubspot marketing hub first (first choices: BigCommerce B2B Edition, HubSpot Marketing Hub) (alternatives: ActiveCampaign, Klaviyo, Shopify, VTEX)
- DeepSeek V4 Flash: hubspot marketing hub first (first choices: HubSpot Marketing Hub) (alternatives: ActiveCampaign, Adobe Commerce, BigCommerce B2B Edition, Klaviyo, Shopify)
- Qwen 3.7 Flash: hubspot marketing hub first (first choices: BigCommerce B2B Edition, HubSpot Marketing Hub) (alternatives: ActiveCampaign, Shopify)
- Kimi K2: hubspot marketing hub first (first choices: BigCommerce B2B Edition, HubSpot Marketing Hub) (alternatives: Klaviyo)
- GLM 4.7 FlashX: neither first, one named (first choices: Klaviyo) (alternatives: BigCommerce, HubSpot Marketing Hub, Shopify)
- Perplexity Sonar: neither named (first choices: BigCommerce B2B Edition) (alternatives: Adobe Commerce, OroCommerce, Shopify)
- Llama 4 Maverick: neither named (first choices: BigCommerce) (alternatives: SCAYLE, Shopify, Shopware, VTEX)
- MiniMax M2.5: neither named (first choices: BigCommerce B2B Edition) (alternatives: Adobe Commerce, SAP Commerce, Shopify Plus with B2B Suite)

## What the models said about HubSpot Marketing Hub

- "the best choice is usually HubSpot Marketing Hub if you want the strongest balance of ease of use, B2B automation, CRM integration, and speed to value" (GPT-5.4 mini, direct prompt, first choice)

## What the models said about ActiveCampaign

- "ActiveCampaign — Billing Transparency Issues ... Trustpilot: 2.8/5 across 1,405 reviews — sharply negative" (DeepSeek V4 Flash, negative prompt, hard negative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.