# Postalytics vs Lob: which do AI models recommend for direct mail & gifting, October 2026

GTM AI Recommendation Index, October 2026 Edition, Direct mail and gifting platforms. Zero of fourteen models named Postalytics first on the direct prompt; zero named Lob. Page: https://gtm-ai-index.com/marketing/direct-mail-and-gifting/postalytics-vs-lob/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Postalytics | 9% | #5 of 10 | 0% | 18 | 11 of 14 |
| Lob | 4% | #6 of 10 | 17% | 18 | 10 of 14 |

## The direct prompt, model by model

- DeepSeek V4 Flash: neither first, one named (first choices: Sendoso) (alternatives: Postalytics, Reachdesk)
- GLM 4.7 FlashX: neither first, one named (first choices: Postal) (alternatives: Postalytics, Reachdesk, Sendoso)
- Claude Haiku 4.5: neither named (first choices: Postal) (alternatives: Reachdesk, Sendoso)
- GPT-5.4 mini: neither named (first choices: Sendoso) (alternatives: Reachdesk)
- Gemini 3.5 Flash: neither named (first choices: Postal) (alternatives: Goody, Reachdesk)
- Perplexity Sonar: neither named (first choices: Sendoso) (alternatives: Reachdesk, Stannp)
- Grok 4.1 Fast: neither named (first choices: Sendoso) (alternatives: Giftsenda, Postal, Reachdesk)
- Mistral Small: neither named (first choices: Reachdesk, Sendoso) (alternatives: Postal, Postie)
- Llama 4 Maverick: neither named (first choices: Sendoso)
- Qwen 3.7 Flash: neither named (first choices: Sendoso) (alternatives: Postal, Reachdesk)
- Kimi K2: neither named (first choices: Postal) (alternatives: Goody, Reachdesk)
- MiniMax M2.5: neither named (first choices: Sendoso) (alternatives: Alyce By Sendoso, Reachdesk)
- GPT-6 Luna: neither named (first choices: Sendoso) (alternatives: Reachdesk)
- Muse Glimmer 30B: neither named (first choices: Postal) (alternatives: Alyce, Sendoso)

## What the models said about Lob

- "Avoid pure mail-only (e.g., Lob, PostGrid) if gifting is key." (Grok 4.1 Fast, direct prompt, hard negative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.