# Goody vs Postalytics: which do AI models recommend for direct mail & gifting, October 2026

GTM AI Recommendation Index, October 2026 Edition, Direct mail and gifting platforms. Zero of fourteen models named Goody first on the direct prompt; zero named Postalytics. Page: https://gtm-ai-index.com/marketing/direct-mail-and-gifting/goody-vs-postalytics/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Goody | 11% | #4 of 10 | 3% | 32 | 12 of 14 |
| Postalytics | 9% | #5 of 10 | 0% | 18 | 11 of 14 |

## The direct prompt, model by model

- Gemini 3.5 Flash: neither first, one named (first choices: Postal) (alternatives: Goody, Reachdesk)
- DeepSeek V4 Flash: neither first, one named (first choices: Sendoso) (alternatives: Postalytics, Reachdesk)
- Kimi K2: neither first, one named (first choices: Postal) (alternatives: Goody, Reachdesk)
- GLM 4.7 FlashX: neither first, one named (first choices: Postal) (alternatives: Postalytics, Reachdesk, Sendoso)
- Claude Haiku 4.5: neither named (first choices: Postal) (alternatives: Reachdesk, Sendoso)
- GPT-5.4 mini: neither named (first choices: Sendoso) (alternatives: Reachdesk)
- Perplexity Sonar: neither named (first choices: Sendoso) (alternatives: Reachdesk, Stannp)
- Grok 4.1 Fast: neither named (first choices: Sendoso) (alternatives: Giftsenda, Postal, Reachdesk)
- Mistral Small: neither named (first choices: Reachdesk, Sendoso) (alternatives: Postal, Postie)
- Llama 4 Maverick: neither named (first choices: Sendoso)
- Qwen 3.7 Flash: neither named (first choices: Sendoso) (alternatives: Postal, Reachdesk)
- MiniMax M2.5: neither named (first choices: Sendoso) (alternatives: Alyce By Sendoso, Reachdesk)
- GPT-6 Luna: neither named (first choices: Sendoso) (alternatives: Reachdesk)
- Muse Glimmer 30B: neither named (first choices: Postal) (alternatives: Alyce, Sendoso)

## What the models said about Goody

- "strong positive reviews, but also severe negative trust signals from some customers" (GPT-5.4 mini, negative prompt, soft negative)
- "Goody (Best Free-to-Start Option)... free to start with a free Starter plan offering unlimited sends" (Claude Haiku 4.5, budget prompt, first choice)
- "No platform fee, API with real shipped/delivered webhooks, recipient can swap gifts" (Kimi K2, negative prompt, first choice)
- "I'd start with Goody for gifting and Lob's free Developer plan for direct mail." (GPT-6 Luna, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.