# Brandfolder vs Cloudinary: which do AI models recommend for DAM, September 2026

GTM AI Recommendation Index, September 2026 Edition, Digital asset management. Zero of twelve models named Brandfolder first on the direct prompt; zero named Cloudinary. Page: https://gtm-ai-index.com/marketing/digital-asset-management/brandfolder-vs-cloudinary/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Brandfolder | 6% | #4 of 12 | 14% | 42 | 12 of 12 |
| Cloudinary | 2% | #5 of 12 | 6% | 17 | 10 of 12 |

## The direct prompt, model by model

- Gemini 3.5 Flash: neither first, one named (first choices: Masset) (alternatives: Acquia DAM, Brandfolder, Bynder, Canto)
- Perplexity Sonar: neither first, one named (first choices: Bynder) (alternatives: Brandfolder, Canto, MediaValet)
- Grok 4.1 Fast: neither first, one named (first choices: Canto) (alternatives: Brandfolder, Bynder, Frontify, MediaValet)
- Mistral Small: neither first, one named (first choices: Canto) (alternatives: Acquia DAM, Brandfolder, Frontify, Masset, MediaValet)
- DeepSeek V4 Flash: neither first, one named (first choices: Canto) (alternatives: Brandfolder, Bynder, Frontify, MassetUs, MediaValet)
- Kimi K2: neither first, one named (first choices: Canto) (alternatives: Brandfolder, Bynder)
- GLM 4.7 FlashX: neither first, one named (first choices: Canto) (alternatives: Brandfolder, Bynder, Frontify)
- MiniMax M2.5: neither first, one named (first choices: Canto) (alternatives: Brandfolder, Bynder, Frontify)
- Claude Haiku 4.5: neither named (first choices: Bynder) (alternatives: Canto, MediaValet)
- GPT-5.4 mini: neither named (first choices: Bynder) (alternatives: Acquia DAM, Canto)
- Llama 4 Maverick: neither named
- Qwen 3.7 Flash: neither named (first choices: Canto) (alternatives: Bynder, MassetUs, MediaValet)

## What the models said about Brandfolder

- "typically require custom quotes and often cost thousands per month" (Kimi K2, budget prompt, hard negative)
- "often out of reach for companies with limited budgets, as they routinely cost between $10,000 and $50,000+ per year" (Gemini 3.5 Flash, budget prompt, soft negative)
- "I'd want to compare it directly against your workflow needs before recommending it over Bynder or Acquia DAM" (GPT-5.4 mini, direct prompt, soft negative)
- "Start by evaluating Canto or Brandfolder, as both offer strong feature sets, reasonable pricing, and faster implementation" (Claude Haiku 4.5, paraphrase prompt, first choice)
- "look closely at Bynder, Widen, and Brandfolder. These platforms sit in the "Goldilocks zone"" (Qwen 3.7 Flash, scale prompt, first choice)
- "the recommended DAM platform for a mid-sized B2B company would be Canto, Brandfolder, or Masset" (Llama 4 Maverick, paraphrase prompt, first choice)

## What the models said about Cloudinary

- "Media delivery powerhouse; weaker full DAM governance/brand controls vs. pure DAMs." (Grok 4.1 Fast, comparative prompt, soft negative)
- "Ultra-limited budget (<$50/month total)? Start with Cloudinary free or ResourceSpace self-hosted" (Grok 4.1 Fast, budget prompt, first choice)
- "Use Cloudinary/ImageKit for developer-led teams needing programmatic media delivery" (DeepSeek V4 Flash, comparative prompt, alternative)
- "better if your DAM is tightly tied to image/video transformation and delivery" (GPT-5.4 mini, paraphrase prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.