# Smartly vs Celtra: which do AI models recommend for creative automation, October 2026

GTM AI Recommendation Index, October 2026 Edition, Creative automation platforms. Two of fourteen models named Smartly first on the direct prompt; one named Celtra. Page: https://gtm-ai-index.com/marketing/creative-automation/smartly-vs-celtra/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Smartly | 7% | #4 of 12 | 30% | 40 | 13 of 14 |
| Celtra | 6% | #5 of 12 | 28% | 40 | 13 of 14 |

## The direct prompt, model by model

- Mistral Small: smartly first (first choices: Smartly) (alternatives: ActiveCampaign, HubSpot Marketing Hub)
- MiniMax M2.5: smartly first (first choices: Bannerflow, Smartly) (alternatives: ActiveCampaign, Celtra, HubSpot Marketing Hub)
- Grok 4.1 Fast: celtra first (first choices: Bannerflow, Celtra) (alternatives: Cape.io, Smartly)
- GPT-5.4 mini: neither first, one named (first choices: Bannerflow) (alternatives: Celtra, Marpipe, Smartly)
- Gemini 3.5 Flash: neither first, one named (first choices: Abyssale, Creatopy, Marq Team) (alternatives: Bannerflow, Smartly)
- Kimi K2: neither first, one named (first choices: Bynder, Canto) (alternatives: Celtra, Design Pickle, Designity, Marq Team)
- Claude Haiku 4.5: neither named (first choices: HubSpot Marketing Hub) (alternatives: ActiveCampaign, Bannerflow, The Brief)
- Perplexity Sonar: neither named (first choices: Bannerflow) (alternatives: Cape.io, Creatopy)
- DeepSeek V4 Flash: neither named (first choices: Bannerflow) (alternatives: AdCreative.ai, AdStellar, Adobe GenStudio, Viewst)
- Llama 4 Maverick: neither named (first choices: Bannerflow) (alternatives: ActiveCampaign, Creatify.ai, HubSpot Marketing Hub, Marq Team)
- Qwen 3.7 Flash: neither named (first choices: Creatopy) (alternatives: Artup, Zippie)
- GLM 4.7 FlashX: neither named (first choices: Viewst) (alternatives: Bannerflow, The Brief)
- GPT-6 Luna: neither named (first choices: Marq Team) (alternatives: Bannerflow, Canva)
- Muse Glimmer 30B: neither named (first choices: Bannerflow) (alternatives: Creatopy, The Brief)

## What the models said about Smartly

- "immediately bypass heavy enterprise creative automation platforms like Celtra, Storyteq, Smartly, or Rocketium" (Gemini 3.5 Flash, budget prompt, hard negative)
- "Overkill and overpriced unless you're a large enterprise with massive ad spend." (Kimi K2, negative prompt, hard negative)
- "Avoid: Enterprise platforms like Celtra, Smartly.io, or Storyteq" (Kimi K2, budget prompt, hard negative)
- "If your focus is on creative automation for paid social ads and you have the budget, Smartly.io is the top choice." (Mistral Small, direct prompt, first choice)
- "I'd recommend Smartly.io as the top choice for a mid-sized B2B company" (MiniMax M2.5, paraphrase prompt, first choice)
- "Need creative plus paid-media operations? Start with Smartly." (GPT-6 Luna, comparative prompt, first choice)

## What the models said about Celtra

- "you should immediately bypass heavy enterprise creative automation platforms like Celtra, Storyteq, Smartly, or Rocketium" (Gemini 3.5 Flash, budget prompt, hard negative)
- "Avoid enterprise platforms like Celtra, Flashtalking, or Smartly.io until you have recurring ad spend of $20K+/month" (DeepSeek V4 Flash, budget prompt, hard negative)
- "Avoid: Enterprise platforms like Celtra, Smartly.io, or Storyteq" (Kimi K2, budget prompt, hard negative)
- "Bannerflow and Celtra lead in comparisons for high-volume production, AI personalization, and integrations relevant to B2B channels" (Grok 4.1 Fast, direct prompt, first choice)
- "Celtra is best for global brands automating enterprise-grade DCO and creative production across a wide range of media platforms" (Claude Haiku 4.5, comparative prompt, first choice)
- "I'd generally recommend Celtra if your priority is ad creative production plus workflow management at scale" (GPT-5.4 mini, paraphrase prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.