# Crayon vs SpyFu: which do AI models recommend for competitive intel, October 2026

GTM AI Recommendation Index, October 2026 Edition, Competitive intelligence tools. Zero of fourteen models named Crayon first on the direct prompt; zero named SpyFu. Page: https://gtm-ai-index.com/marketing/competitive-intelligence/crayon-vs-spyfu/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Crayon | 12% | #3 of 12 | 24% | 55 | 13 of 14 |
| SpyFu | 6% | #4 of 12 | 21% | 19 | 13 of 14 |

## The direct prompt, model by model

- Claude Haiku 4.5: neither first, one named (first choices: Klue) (alternatives: Crayon, Kompyte)
- GPT-5.4 mini: neither first, one named (first choices: Kompyte) (alternatives: Crayon, Klue, Similarweb)
- Gemini 3.5 Flash: neither first, one named (first choices: Klue) (alternatives: BattleReady, Crayon, Kompyte)
- Perplexity Sonar: neither first, one named (first choices: Kompyte) (alternatives: Crayon, Similarweb, ZoomInfo)
- Qwen 3.7 Flash: neither first, one named (first choices: Klue) (alternatives: Ahrefs, Clutch, Crayon, G2 Buyer Intent, Kompyte, Semrush)
- GLM 4.7 FlashX: neither first, one named (first choices: Kompyte) (alternatives: Crayon, Klue)
- GPT-6 Luna: neither first, one named (first choices: Klue) (alternatives: Crayon)
- Muse Glimmer 30B: neither first, one named (first choices: Kompyte) (alternatives: Crayon, Klue)
- Grok 4.1 Fast: neither named (first choices: Kompyte) (alternatives: Semrush)
- Mistral Small: neither named (first choices: Klue, Kompyte)
- DeepSeek V4 Flash: neither named (first choices: Kompyte) (alternatives: Klue)
- Llama 4 Maverick: neither named (first choices: Kompyte)
- Kimi K2: neither named (first choices: Kompyte) (alternatives: Klue, Semrush)
- MiniMax M2.5: neither named (first choices: ZoomInfo) (alternatives: Google Alerts, Mention, Semrush)

## What the models said about Crayon

- "Enterprise tools (Crayon, Klue) typically start at $25K+/year — avoid these on a limited budget" (Kimi K2, budget prompt, hard negative)
- "Avoid if you don't have a dedicated person to manage curation." (DeepSeek V4 Flash, negative prompt, hard negative)
- "If the company is looking for an all-in-one platform that can track competitor websites, messaging, pricing, and product changes, Crayon or Klue may be a good fit." (Llama 4 Maverick, paraphrase prompt, first choice)
- "Compliant, managed data-extraction pipelines or enterprise CI tools (like Crayon or Klue) that strictly monitor public web signals" (Gemini 3.5 Flash, negative prompt, first choice)
- "Crayon | All-around B2B CI for marketing + sales | $15K–$40K/yr | AI battlecards, deep CRM/Slack integration" (DeepSeek V4 Flash, scale prompt, first choice)

## What the models said about SpyFu

- "Verdict: Use only for basic PPC keyword research, not for comprehensive competitive intelligence." (GLM 4.7 FlashX, negative prompt, hard negative)
- "Examples to scrutinize: Tools like some SEO/spy suites (e.g., SpyFu, certain features in SEMrush/Ahrefs) or generic scrapers." (Grok 4.1 Fast, negative prompt, soft negative)
- "Tools like Semrush, Ahrefs, and SpyFu ... are not full competitive-intelligence platforms" (Perplexity Sonar, negative prompt, soft negative)
- "For the tightest budget, SpyFu appears to be the most cost-effective option specifically designed for competitor research." (MiniMax M2.5, budget prompt, first choice)
- "My top overall recommendation: If you can afford ~$29/month, SpyFu gives you the most actionable competitive intelligence" (DeepSeek V4 Flash, budget prompt, first choice)
- "Best low-budget choice: SpyFu—if your competitive intelligence is mainly about SEO and Google Ads." (GPT-6 Luna, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.