# Crayon vs Owler: which do AI models recommend for competitive intel, October 2026

GTM AI Recommendation Index, October 2026 Edition, Competitive intelligence tools. Zero of fourteen models named Crayon first on the direct prompt; zero named Owler. Page: https://gtm-ai-index.com/marketing/competitive-intelligence/crayon-vs-owler/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Crayon | 12% | #3 of 12 | 24% | 55 | 13 of 14 |
| Owler | 2% | #7 of 12 | 6% | 18 | 11 of 14 |

## The direct prompt, model by model

- Claude Haiku 4.5: neither first, one named (first choices: Klue) (alternatives: Crayon, Kompyte)
- GPT-5.4 mini: neither first, one named (first choices: Kompyte) (alternatives: Crayon, Klue, Similarweb)
- Gemini 3.5 Flash: neither first, one named (first choices: Klue) (alternatives: BattleReady, Crayon, Kompyte)
- Perplexity Sonar: neither first, one named (first choices: Kompyte) (alternatives: Crayon, Similarweb, ZoomInfo)
- Qwen 3.7 Flash: neither first, one named (first choices: Klue) (alternatives: Ahrefs, Clutch, Crayon, G2 Buyer Intent, Kompyte, Semrush)
- GLM 4.7 FlashX: neither first, one named (first choices: Kompyte) (alternatives: Crayon, Klue)
- GPT-6 Luna: neither first, one named (first choices: Klue) (alternatives: Crayon)
- Muse Glimmer 30B: neither first, one named (first choices: Kompyte) (alternatives: Crayon, Klue)
- Grok 4.1 Fast: neither named (first choices: Kompyte) (alternatives: Semrush)
- Mistral Small: neither named (first choices: Klue, Kompyte)
- DeepSeek V4 Flash: neither named (first choices: Kompyte) (alternatives: Klue)
- Llama 4 Maverick: neither named (first choices: Kompyte)
- Kimi K2: neither named (first choices: Kompyte) (alternatives: Klue, Semrush)
- MiniMax M2.5: neither named (first choices: ZoomInfo) (alternatives: Google Alerts, Mention, Semrush)

## What the models said about Crayon

- "Enterprise tools (Crayon, Klue) typically start at $25K+/year — avoid these on a limited budget" (Kimi K2, budget prompt, hard negative)
- "Avoid if you don't have a dedicated person to manage curation." (DeepSeek V4 Flash, negative prompt, hard negative)
- "If the company is looking for an all-in-one platform that can track competitor websites, messaging, pricing, and product changes, Crayon or Klue may be a good fit." (Llama 4 Maverick, paraphrase prompt, first choice)
- "Compliant, managed data-extraction pipelines or enterprise CI tools (like Crayon or Klue) that strictly monitor public web signals" (Gemini 3.5 Flash, negative prompt, first choice)
- "Crayon | All-around B2B CI for marketing + sales | $15K–$40K/yr | AI battlecards, deep CRM/Slack integration" (DeepSeek V4 Flash, scale prompt, first choice)

## What the models said about Owler

- "Tools that provide raw firmographic data, news feeds, or web changes (e.g., some tiers of Owler, Visualping, or Google Alerts) are not full CI tools." (Qwen 3.7 Flash, negative prompt, soft negative)
- "Owler is often recommended as the best option for businesses with slim sales budgets" (Mistral Small, budget prompt, first choice)
- "if you need broader competitive intelligence beyond just SEO, Owler might be better suited for small businesses" (MiniMax M2.5, budget prompt, alternative)
- "Owler's core product – daily competitive news digests delivered to your inbox – is free and remarkably useful" (Muse Glimmer 30B, budget prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.