# Cheq vs ClickGUARD: which do AI models recommend for click fraud protection, October 2026

GTM AI Recommendation Index, October 2026 Edition, Click fraud protection. Zero of fourteen models named Cheq first on the direct prompt; zero named ClickGUARD. Page: https://gtm-ai-index.com/marketing/click-fraud-protection/cheq-vs-clickguard/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Cheq | 4% | #5 of 9 | 11% | 27 | 14 of 14 |
| ClickGUARD | 2% | #8 of 9 | 23% | 35 | 14 of 14 |

## The direct prompt, model by model

- Claude Haiku 4.5: neither first, one named (first choices: Lunio) (alternatives: ClickCease, ClickGUARD, TrafficGuard)
- Perplexity Sonar: neither first, one named (first choices: Lunio) (alternatives: ClickCease, ClickGUARD, TrafficGuard)
- Grok 4.1 Fast: neither first, one named (first choices: ClickCease) (alternatives: ClickGUARD, Lunio)
- DeepSeek V4 Flash: neither first, one named (first choices: ClickCease) (alternatives: ClickGUARD, Lunio, TrafficGuard)
- Qwen 3.7 Flash: neither first, one named (first choices: Lunio) (alternatives: ClickCease, ClickGUARD)
- GLM 4.7 FlashX: neither first, one named (first choices: ClickCease) (alternatives: ClickGUARD, ClickPatrol, TrafficGuard)
- GPT-5.4 mini: neither named (first choices: ClickCease) (alternatives: Lunio)
- Gemini 3.5 Flash: neither named (first choices: Lunio) (alternatives: Fraud Blocker, TrafficGuard)
- Mistral Small: neither named (first choices: ClickCease) (alternatives: Fraud Blocker, Spider AF)
- Llama 4 Maverick: neither named (first choices: ClickCease) (alternatives: Fraud Blocker)
- Kimi K2: neither named (first choices: ClickCease) (alternatives: ClickGuardian, TrafficGuard)
- MiniMax M2.5: neither named (first choices: AdWatcher, ClickCease) (alternatives: ClickPatrol)
- GPT-6 Luna: neither named (first choices: ClickCease) (alternatives: Lunio)
- Muse Glimmer 30B: neither named (first choices: ClickCease) (alternatives: Clixtell, Lunio, TrafficGuard)

## What the models said about Cheq

- "CHEQ's detection is tuned for security use cases rather than campaign performance, and ad fraud sits alongside many other modules" (Claude Haiku 4.5, comparative prompt, soft negative)
- "Mixed evidence makes it a candidate for caution, especially for budget‑constrained advertisers." (GLM 4.7 FlashX, negative prompt, soft negative)
- "Detection is tuned for security use cases rather than campaign performance" (Claude Haiku 4.5, negative prompt, soft negative)
- "The four tools most consistently recommended for enterprise advertisers are Lunio, CHEQ, DataDome, and Anura" (DeepSeek V4 Flash, scale prompt, first choice)
- "1. CHEQ - Strongest overall pick" (MiniMax M2.5, paraphrase prompt, first choice)
- "CHEQ or HUMAN Security are enterprise-grade cybersecurity tools that protect the entire marketing funnel and CRM from bot entries." (Gemini 3.5 Flash, scale prompt, alternative)

## What the models said about ClickGUARD

- "Avoid or be cautious with ClickGuard and any free or low-cost tools that rely solely on basic filters or manual rules." (Mistral Small, negative prompt, hard negative)
- "A Trustpilot reviewer described it as an *"expensive 'peace of mind tax' with zero real impact on performance."*" (DeepSeek V4 Flash, negative prompt, hard negative)
- "User feedback on ClickGuard illustrates this: “You need to be very careful and not be too aggressive when setting up the rules, as I ended up blocking some real users by accident.”" (Muse Glimmer 30B, negative prompt, soft negative)
- "start with ClickCease or ClickGuard for straightforward PPC protection" (GPT-6 Luna, comparative prompt, first choice)
- "If your budget is under $100/month, go with ClickGUARD Lite." (GPT-5.4 mini, budget prompt, first choice)
- "If you want deep, granular, hands-on control over your Google Search rules and absolute transparency: Go with ClickGUARD." (Gemini 3.5 Flash, comparative prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.