# Red Points vs ZeroFox: which do AI models recommend for brand protection, October 2026

GTM AI Recommendation Index, October 2026 Edition, Brand protection platforms. Seven of fourteen models named Red Points first on the direct prompt; one named ZeroFox. Page: https://gtm-ai-index.com/marketing/brand-protection/red-points-vs-zerofox/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Red Points | 40% | #1 of 8 | 18% | 61 | 14 of 14 |
| ZeroFox | 4% | #5 of 8 | 15% | 27 | 14 of 14 |

## The direct prompt, model by model

- GPT-5.4 mini: red points first (first choices: Red Points) (alternatives: BrandShield, Corsearch)
- Perplexity Sonar: red points first (first choices: BrandShield, Red Points) (alternatives: Bolster, PriceSpider, TrackStreet, ZeroFox)
- Mistral Small: red points first (first choices: Red Points) (alternatives: BrandShield, MarqVision)
- DeepSeek V4 Flash: red points first (first choices: Red Points) (alternatives: Bolster, BrandShield, Corsearch)
- Kimi K2: red points first (first choices: Red Points) (alternatives: BrandVerity, Corsearch, PhishEye)
- GLM 4.7 FlashX: red points first (first choices: Red Points) (alternatives: Bolster, BrandShield, ZeroFox)
- MiniMax M2.5: red points first (first choices: BrandShield, Red Points)
- Gemini 3.5 Flash: zerofox first (first choices: ZeroFox) (alternatives: Bolster AI, BrandShield, Netcraft, Red Points)
- Grok 4.1 Fast: neither first, one named (first choices: BrandShield) (alternatives: MarqVision, Red Points, ZeroFox)
- Llama 4 Maverick: neither first, one named (first choices: MarqVision) (alternatives: Bolster, Red Points)
- GPT-6 Luna: neither first, one named (first choices: Bolster) (alternatives: Doppel, Red Points, ZeroFox)
- Muse Glimmer 30B: neither first, one named (first choices: BrandShield) (alternatives: MarqVision, Red Points)
- Claude Haiku 4.5: neither named
- Qwen 3.7 Flash: neither named (first choices: Bolster, MarqVision) (alternatives: BrandVerity, Redpoints)

## What the models said about Red Points

- "Don't pay for enterprise platforms (Red Points, BrandShield, ZeroFox) — those start at ~$5,000/month and are overkill." (DeepSeek V4 Flash, budget prompt, hard negative)
- "their system is lazy and poorly built. It often sends DMCA takedown notices for URLs that have nothing to do with" (Muse Glimmer 30B, negative prompt, hard negative)
- "rated strongest for scale but "its custom pricing and advanced features may not be suitable for small businesses with limited budgets."" (Muse Glimmer 30B, budget prompt, soft negative)
- "Excels in high-volume counterfeit detection and takedowns on e-commerce marketplaces... Best for enterprises needing broad channel coverage and cost-predictable takedowns." (Grok 4.1 Fast, comparative prompt, first choice)
- "Red Points: Ideal for mid-market brands, especially e-commerce, offering automated enforcement and high-volume takedowns with minimal manual effort." (Mistral Small, paraphrase prompt, first choice)
- "Red Points - This platform is mentioned multiple times in your search results. It's described as a fully managed, AI-led brand protection platform" (MiniMax M2.5, budget prompt, first choice)

## What the models said about ZeroFox

- "ZeroFox ⚠️ User complaints include: Inefficient alerts ... Frequent false alarms" (Kimi K2, negative prompt, hard negative)
- "Don't pay for enterprise platforms (Red Points, BrandShield, ZeroFox)" (DeepSeek V4 Flash, budget prompt, hard negative)
- "ZeroFox ... Why to avoid: Inefficient alerts" (GLM 4.7 FlashX, negative prompt, hard negative)
- "ZeroFox is a top choice. It bridges the gap between traditional security and brand monitoring." (Gemini 3.5 Flash, direct prompt, first choice)
- "a good "sweet spot" for a mid-sized B2B company is BrandShield or ZeroFox" (MiniMax M2.5, paraphrase prompt, first choice)
- "ZeroFox is often considered the gold standard for Fortune 500 companies." (Qwen 3.7 Flash, comparative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.