# SparkToro vs Google Analytics 4: which do AI models recommend for audience insights, October 2026

GTM AI Recommendation Index, October 2026 Edition, Audience and consumer insights platforms. Two of fourteen models named SparkToro first on the direct prompt; zero named Google Analytics 4. Page: https://gtm-ai-index.com/marketing/audience-and-consumer-insights/sparktoro-vs-google-analytics-4/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| SparkToro | 19% | #1 of 11 | 0% | 29 | 13 of 14 |
| Google Analytics 4 | 7% | #4 of 11 | 10% | 10 | 8 of 14 |

## The direct prompt, model by model

- Gemini 3.5 Flash: sparktoro first (first choices: GWI Work, SparkToro) (alternatives: 6sense, Apollo.io, Audiense, Cognism, Koala, Wynter)
- GPT-6 Luna: sparktoro first (first choices: SparkToro) (alternatives: 6sense, LinkedIn Sales Navigator)
- DeepSeek V4 Flash: neither first, one named (first choices: 6sense) (alternatives: Audiense, Demandbase, GWI, SparkToro, ZoomInfo)
- Qwen 3.7 Flash: neither first, one named (first choices: ZoomInfo) (alternatives: 6sense, Brandwatch Consumer Intelligence, FactorAI, Meltwater, SparkToro)
- Claude Haiku 4.5: neither named (first choices: HubSpot Marketing Hub, LinkedIn Analytics) (alternatives: 6sense, AdRoll ABM, Bombora)
- GPT-5.4 mini: neither named (first choices: 6sense) (alternatives: DemandScience, ZoomInfo)
- Perplexity Sonar: neither named (first choices: ZoomInfo) (alternatives: AdRoll ABM, GWI)
- Grok 4.1 Fast: neither named (first choices: ZoomInfo) (alternatives: 6sense, Demandbase, GWI, HubSpot Breeze Intelligence)
- Mistral Small: neither named (first choices: ZoomInfo) (alternatives: Bombora, Demandbase, HubSpot Marketing Hub)
- Llama 4 Maverick: neither named (first choices: GWI) (alternatives: Adobe Real-Time CDP, HubSpot Marketing Hub, Mediatoolkit, Omna)
- Kimi K2: neither named (first choices: Apollo.io) (alternatives: 6sense, HubSpot, HubSpot Breeze Intelligence, LinkedIn Sales Navigator)
- GLM 4.7 FlashX: neither named (first choices: ZoomInfo) (alternatives: 6sense, Apollo.io, LinkedIn Sales Navigator)
- MiniMax M2.5: neither named (first choices: Global Web Index) (alternatives: Demandbase, HubSpot Marketing Hub, Talkwalker, ZoomInfo)
- Muse Glimmer 30B: neither named (first choices: HubSpot Marketing Hub) (alternatives: Bombora, Dealfront, Factors.ai, HubSpot Breeze Intelligence)

## What the models said about SparkToro

- "Choose SparkToro if: You want a fast, highly intuitive tool to find what websites, podcasts, and social accounts your target audience pays attention to." (Gemini 3.5 Flash, scale prompt, first choice)
- "Best for Strategic Audience Research: SparkToro ... widely considered the industry standard for this specific niche" (Qwen 3.7 Flash, budget prompt, first choice)
- "Choose SparkToro if you want to know what channels, podcasts, and media to invest in for your next marketing campaign." (Gemini 3.5 Flash, paraphrase prompt, first choice)

## What the models said about Google Analytics 4

- "Multiple EU regulators ... have ruled it non-compliant for standard setups due to personal data flowing to the US without sufficient safeguards" (Grok 4.1 Fast, negative prompt, hard negative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.