# Measured vs Cometly: which do AI models recommend for Attribution & MMM, October 2026

GTM AI Recommendation Index, October 2026 Edition, Attribution and marketing mix modeling. Zero of fourteen models named Measured first on the direct prompt; zero named Cometly. Page: https://gtm-ai-index.com/marketing/attribution-mmm/measured-vs-cometly/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Measured | 5% | #6 of 17 | 5% | 21 | 13 of 14 |
| Cometly | 2% | #8 of 17 | 7% | 15 | 8 of 14 |

## The direct prompt, model by model

- GPT-5.4 mini: neither first, one named (first choices: Dreamdata) (alternatives: HockeyStack, Measured)
- DeepSeek V4 Flash: neither first, one named (first choices: Dreamdata, Rockerbox) (alternatives: HockeyStack, Marketing Evolution, Measured)
- GLM 4.7 FlashX: neither first, one named (first choices: Dreamdata) (alternatives: Cometly, HubSpot Marketing Hub, Keen Decision Systems, Rockerbox, Ruler Analytics)
- Claude Haiku 4.5: neither named (first choices: Dreamdata, HockeyStack) (alternatives: CaliberMind, HubSpot Marketing Hub, Rockerbox, SegmentStream)
- Gemini 3.5 Flash: neither named (first choices: CaliberMind) (alternatives: Dreamdata, HockeyStack, RevSure, SegmentStream)
- Perplexity Sonar: neither named (first choices: Dreamdata) (alternatives: HockeyStack, Improvado, SegmentStream)
- Grok 4.1 Fast: neither named (first choices: Dreamdata) (alternatives: Factors.ai, HockeyStack, Rockerbox)
- Mistral Small: neither named (first choices: Dreamdata, MixModeler) (alternatives: Northbeam)
- Llama 4 Maverick: neither named (first choices: Rockerbox) (alternatives: Attribution, Dreamdata, Northbeam)
- Qwen 3.7 Flash: neither named (first choices: Rockerbox) (alternatives: Dreamdata)
- Kimi K2: neither named (first choices: Dreamdata) (alternatives: Factors.ai, Recast, Rockerbox)
- MiniMax M2.5: neither named (first choices: HockeyStack, Marketing Evolution) (alternatives: Adobe Marketo Measure, Dreamdata)
- GPT-6 Luna: neither named (first choices: HockeyStack) (alternatives: Dreamdata, Paramark)
- Muse Glimmer 30B: neither named (first choices: Dreamdata) (alternatives: Admetrics, Adobe Marketo Measure, HockeyStack, Rockerbox)

## What the models said about Measured

- "platforms (like Recast, Measured, or Rockerbox) routinely cost upwards of $50,000 to $150,000+ per year" (Gemini 3.5 Flash, budget prompt, soft negative)
- "If you want a more turn-key, CFO-ready dashboard with heavy, automated calibration out-of-the-box, look at Measured or Rockerbox." (Gemini 3.5 Flash, scale prompt, first choice)
- "Measured ranks first because it turns MMM from a quarterly report into a weekly operating system." (Muse Glimmer 30B, comparative prompt, first choice)
- "Measured specializes in marketing mix modeling for mid-market companies" (GLM 4.7 FlashX, paraphrase prompt, first choice)

## What the models said about Cometly

- "Cometly is built for digital-only marketers; if more than 20% of your spend is in offline channels, it doesn't support those natively" (Claude Haiku 4.5, negative prompt, soft negative)
- "Cometly (Best for Cost-Effective Multi-Channel Optimization) ... Choose this if you want actionable, daily insights to optimize ad spend without a massive price tag." (Qwen 3.7 Flash, budget prompt, first choice)
- "Cometly - a self-service attribution platform that combines real-time multi-touch attribution with MMM-style aggregated modeling." (Llama 4 Maverick, comparative prompt, first choice)
- "Choose Cometly if you’re a performance‑marketing team with high ad spend and need server‑side accuracy." (GLM 4.7 FlashX, direct prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.