# Attribution and marketing mix modeling: what AI models recommend, October 2026

GTM AI Recommendation Index, October 2026 Edition. Asked as "marketing attribution and marketing mix modeling platform" and as "attribution and MMM tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://gtm-ai-index.com/marketing/attribution-mmm/

**Standing:** Dreamdata leads with 27% of first choices; verdict contested. 64 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Dreamdata | 27% | 8% | 38 |
| 2 | Google Analytics 4 | 17% | 25% | 28 |
| 3 | Rockerbox | 11% | 14% | 29 |
| 4 | Google Meridian | 5% | 12% | 34 |
| 5 | HockeyStack | 5% | 7% | 29 |
| 6 | Measured | 5% | 5% | 21 |
| 7 | Recast | 3% | 13% | 15 |
| 8 | Cometly | 2% | 7% | 15 |
| 9 | HubSpot Marketing Hub | 2% | 16% | 19 |
| 10 | Ruler Analytics | 2% | 0% | 11 |
| 11 | Triple Whale | 2% | 29% | 21 |
| 12 | Meta Robyn | 0% | 17% | 23 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Dreamdata, HockeyStack; alternatives CaliberMind, HubSpot Marketing Hub, Rockerbox, SegmentStream
- GPT-5.4 mini: Dreamdata; alternatives HockeyStack, Measured
- Gemini 3.5 Flash: CaliberMind; alternatives Dreamdata, HockeyStack, RevSure, SegmentStream
- Perplexity Sonar: Dreamdata; alternatives HockeyStack, Improvado, SegmentStream
- Grok 4.1 Fast: Dreamdata; alternatives Factors.ai, HockeyStack, Rockerbox
- Mistral Small: Dreamdata, MixModeler; alternatives Northbeam
- DeepSeek V4 Flash: Dreamdata, Rockerbox; alternatives HockeyStack, Marketing Evolution, Measured
- Llama 4 Maverick: Rockerbox; alternatives Attribution, Dreamdata, Northbeam
- Qwen 3.7 Flash: Rockerbox; alternatives Dreamdata
- Kimi K2: Dreamdata; alternatives Factors.ai, Recast, Rockerbox
- GLM 4.7 FlashX: Dreamdata; alternatives Cometly, HubSpot Marketing Hub, Keen Decision Systems, Rockerbox
- MiniMax M2.5: HockeyStack, Marketing Evolution; alternatives Adobe Marketo Measure, Dreamdata
- GPT-6 Luna: HockeyStack; alternatives Dreamdata, Paramark
- Muse Glimmer 30B: Dreamdata; alternatives Admetrics, Adobe Marketo Measure, HockeyStack, Rockerbox

## Sources the answers cite

81 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- improvado.io: 49 answers, 91 citations
- cometly.com: 47 answers, 109 citations
- admetrics.io: 32 answers, 34 citations
- guideflow.com: 31 answers, 31 citations
- thecmo.com: 31 answers, 31 citations
- segmentstream.com: 30 answers, 34 citations
- funnel.io: 22 answers, 31 citations
- aboutmartech.com: 22 answers, 28 citations

Pages named in the most answers:

- https://guideflow.com/blog/best-attribution-software-tools (31 answers)
- https://thecmo.com/tools/best-marketing-attribution-software (31 answers)
- https://improvado.io/blog/marketing-mix-modeling-providers (27 answers)
- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software (22 answers)
- https://improvado.io/blog/multi-touch-attribution-solutions (20 answers)
- https://learn.g2.com/best-attribution-software (17 answers)
- https://factors.ai/blog/top-marketing-attribution-tools (15 answers)
- https://mcpanalytics.ai/articles/best-marketing-attribution-software-2026 (15 answers)
- https://activecampaign.com/blog/best-marketing-attribution-software (14 answers)
- https://improvado.io/blog/choosing-marketing-attribution-software (14 answers)

## Warned against

- Northbeam: 13 of 31 labels negative. "Avoid E-comm tools (e.g., Triple Whale, Northbeam): DTC-focused, not B2B pipelines" (Grok 4.1 Fast, paraphrase prompt)
- Google Analytics 4: 7 of 28 labels negative. "Google Analytics 4 as sole source of truth | ❌ Avoid — known cracks in multi-channel, cross-device tracking" (Kimi K2, negative prompt)
- Triple Whale: 6 of 21 labels negative. "Avoid E-comm tools (e.g., Triple Whale, Northbeam): DTC-focused, not B2B pipelines" (Grok 4.1 Fast, paraphrase prompt)
- Nielsen Marketing Mix Modeling: 4 of 7 labels negative. "Enterprise giants like Nielsen ($500K\u2013$3M/yr) ... are generally overkill and overpriced for mid-market budgets" (DeepSeek V4 Flash, direct prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Dreamdata at 26%.

- Rockerbox: 3% to 11%, +8. Inside the floor by 3 points · rank 11 → 3 of 112.
- Recast: 9% to 4%, −5. Inside the floor by 6 points · rank 3 → 8 of 112.
- Google Analytics 4: 12% to 16%, +4. Inside the floor by 7 points · rank 2 of 112, unchanged.
- Dreamdata: 29% to 26%, −3. Inside the floor by 8 points · rank 1 of 112, unchanged.
- SegmentStream: 3% to 0%, −3. Inside the floor by 8 points · rank 10 → 25 of 112.
- Mutinex: 3% to 0%, −3. Inside the floor by 8 points · rank 12 → 79 of 112.
- Triple Whale: 4% to 2%, −3. Inside the floor by 8 points · rank 5 → 13 of 112.
- Google Meridian: 3% to 5%, +2. Inside the floor by 9 points · rank 7 → 4 of 112.
- Factors.ai: 1% to 4%, +2. Inside the floor by 9 points · rank 15 → 9 of 112.
- Cometly: 0% to 2%, +2. Inside the floor by 9 points · rank 27 → 10 of 112.
- Meta Robyn: 1% to 0%, −1. Inside the floor by 10 points · rank 16 → 22 of 112.
- Lifesight: 1% to 0%, −1. Inside the floor by 10 points · rank 17 → 26 of 112.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.