# HockeyStack vs CaliberMind: which do AI models recommend for Attribution & MMM, September 2026

GTM AI Recommendation Index, September 2026 Edition, Attribution and marketing mix modeling. One of twelve models named HockeyStack first on the direct prompt; one named CaliberMind. Page: https://gtm-ai-index.com/marketing/attribution-mmm/hockeystack-vs-calibermind/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| HockeyStack | 3% | #6 of 22 | 10% | 29 | 11 of 12 |
| CaliberMind | 3% | #8 of 22 | 0% | 10 | 7 of 12 |

## The direct prompt, model by model

- DeepSeek V4 Flash: hockeystack first (first choices: Dreamdata, HockeyStack, Rockerbox) (alternatives: Improvado, Recast, Ruler Analytics, SegmentStream, Sellforte)
- Gemini 3.5 Flash: calibermind first (first choices: CaliberMind) (alternatives: Dreamdata, HockeyStack, RevSure)
- Claude Haiku 4.5: neither first, one named (first choices: Dreamdata) (alternatives: CaliberMind, HubSpot Marketing Hub, Northbeam)
- GPT-5.4 mini: neither first, one named (first choices: Dreamdata) (alternatives: Adobe Marketo Measure, CaliberMind, MixModeler)
- Perplexity Sonar: neither first, one named (first choices: Dreamdata) (alternatives: Factors.ai, HockeyStack)
- Grok 4.1 Fast: neither first, one named (first choices: Dreamdata) (alternatives: HockeyStack, Recast, RevSure)
- Mistral Small: neither first, one named (first choices: Dreamdata, Recast) (alternatives: Cometly, HockeyStack, Improvado, Measured, MixModeler, Ruler Analytics)
- Kimi K2: neither first, one named (first choices: Dreamdata) (alternatives: Factors.ai, HockeyStack, Recast, Rockerbox)
- GLM 4.7 FlashX: neither first, one named (first choices: Dreamdata, SegmentStream) (alternatives: Heeet, HockeyStack, Lifesight, Measured, MixModeler, Northbeam, Recast, Ruler Analytics)
- Llama 4 Maverick: neither named (first choices: Improvado) (alternatives: Dreamdata, Rockerbox)
- Qwen 3.7 Flash: neither named (first choices: Rockerbox) (alternatives: Alviss AI, Recast)
- MiniMax M2.5: neither named (first choices: Dreamdata, Recast, SegmentStream) (alternatives: Analytic Edge, HubSpot Marketing Hub)

## What the models said about HockeyStack

- "Verdict: Avoid for any situation requiring accountability or regulatory compliance" (Mistral Small, negative prompt, hard negative)
- "Multi-Touch Tools (e.g., Triple Whale, Northbeam, Rockerbox, HockeyStack): Frequent "trust issues"" (Grok 4.1 Fast, negative prompt, soft negative)
- "Attribution isn't the core product ... so attribution depth is limited." (DeepSeek V4 Flash, negative prompt, soft negative)
- "Dreamdata or HockeyStack (attribution) will deliver more practical value faster" (DeepSeek V4 Flash, direct prompt, first choice)
- "is Dreamdata, HockeyStack, or Factors.ai, according to the search results" (Llama 4 Maverick, paraphrase prompt, first choice)
- "Alternatives if needed: HockeyStack (~$25K-$30K/year, stronger on AI/predictive GTM intelligence but pricier" (Grok 4.1 Fast, paraphrase prompt, alternative)

## What the models said about CaliberMind

- "CaliberMind is one of the very few platforms that natively unifies bottom-up Multi-Touch Attribution with top-down Marketing Mix Modeling." (Gemini 3.5 Flash, direct prompt, first choice)
- "CaliberMind doesn’t just show MTA and MMM side-by-side; they actively feed into each other." (Gemini 3.5 Flash, paraphrase prompt, first choice)
- "CaliberMind is best for mid-market and enterprise B2B teams with existing data engineering resources" (Claude Haiku 4.5, direct prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.